Photos by: Ante Cvitanović
From a black and white world into the colourful one. From heaps of paperwork and processes that consume time and nerves into an environment where time is precious. This was the guiding idea for creating a new campaign for Raiffeisenbank Croatia, with the signature touch of McCann Zagreb.
From the first brand campaign for RBA in this year in Croatia, we learn that in the RBA world everything goes so fast, easy and seamless that even seemingly “more complicated” actions such as processing requests and creating loan offers are almost automatic.
McCann Zagreb and Raiffeisenbank Croatia thus continue their successful collaboration in 2019 in the field of creative marketing campaigns.
Last year their collaboration was marked by campaigns for housing and non-dedicated loans, and the message that there is simply no need to postpone certain pleasures in life (examples Apartment and Vegas), while a year before the two companies launched a very popular series of ads on the tribulations of satisfied customers.
TVC for the first campaign in 2019 was directed by Marko Djilas, the production house was Mint2, and McCann’s team were Ines Kalinić (account manager), Daniel Vuković (chief creative director), Goran Božić (creative director), Ivan Čepelak (creative director), Krešimir Grancarić (art director), Marina Javor (DTP manager). Photographer on the campaign was Domagoj Kunić.
