The media division of Publicis Groupe and TikTok have signed a collaboration agreement for media buying purposes on the TikTok platform across all previously uncovered markets in Central and Eastern Europe, including the Adriatic region and the Slovenian market.
Starting from August 1, 2024, the Publicis Media division and its experts from Starcom and Zenith will also commence advertising space acquisition on TikTok in Slovenia for their global clients and Slovenian advertisers. This involves preparing media strategies and tactics and producing content that is both content and technically tailored for advertising on this channel.
Furthermore, the Publicis Groupe agency in Slovenia will provide comprehensive support to all its clients using the new channel, from content creation and collaboration with influencers to production, leveraging its specialized teams from agencies like Saatchi&Saatchi, Publicis, and MSL.
The entire advertising acquisition and collaboration will be conducted directly between the partners, with TikTok providing support with all data and measurements for all markets in the region.
Digital experts from Publicis Media Slovenia have already completed special training and specialization provided by TikTok, and initial activities for the new platform are already in preparation. With this move, Publicis Groupe reinforces its leading position as both a global and local advanced communication network, as announced by the agency group.
