Source: TheDrum
Publicis Groupe’s new chief executive Arthur Sadoun has released a video to the company and its clients outlining his bold vision for the group to “become a platform” rather than a holding company, while outlining how he plans to bring transformation into the business.
This is Sadoun’s first public statement in his first week after succeeding Maurice Lévy at the helm. He took time to praise his predecessor while also making fun of his French accent.
The CEO also talked about his vision to transform the group from “a holding company to become a platform”, and described the envisioned structure as being “an agile, flat, modular dynamic organisation that would create new value for clients and everyone within the organisation.”
Watch the video to find out what Publicis Groupe’s new CEO has to say about the introduction of Publicis One model, the future of their work with clients, and the principles on which the company will operate during his mandate:
