Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ARTHUR SADOUN TO SUCCEED MAURICE LÉVY AS PUBLICIS CHAIRMAN AND CEO
Photo: Lévy, left, will be replaced by Arthur Sadoun, who had served as CEO of Publicis Communications
Publicis Groupe announced that Arthur Sadoun will become the holding company’s next chairman and CEO, effective June 1. Sadoun will take over the role from Maurice Lévy.
Lévy, 74, has been with the holding company since 1971 and took on the role of chairman and CEO in 1987. Under Lévy’s management Publicis Groupe made a number of big moves in the industry including the $3.7 billion acquisition of SapientNitro and a massive restructuring of the holding company announced in December 2015. He also attempted to engineer a merger with Omnicom Group, but that fell through.
Sadoun has long been considered a potential candidate to take over Lévy’s role, but became a clearer choice in recent months following the restructuring of Publicis Groupe in December 2015. At the time, Sadoun was named CEO of Publicis Communications which is comprised of the network’s creative agencies including Saatchi & Saatchi, Leo Burnett and BBH.
Along with the news of a successor for Lévy, Publicis Groupe also announced that Steve King will join the network’s management board. King currently serves at CEO of Publicis Media.
“MIXX BEFORE MIXX” BRINGS SUCCESSFUL DIGITAL CAMPAIGNS FROM AROUND THE GLOBE
On Tuesday, 31 January, at 18:30H, at the premises of HUB385 in Zagreb, there will be a lecture titled MIXX before MIXX, during which the participants will be presented successful global digital campaigns. In anticipation of the Days of Communications 2017 festival and the new edition of the competition for digital projects MIXX, this lecture was initiated by HURA and IAB Croatia. Participants can expect fresh and innovative stories from the digital world, which the organizers will submit to expert analysis in a relaxed atmosphere and loads of good energy. The lecture is intended for anyone who wants to find out what makes successful campaigns different, and this applies especially to all who intend to register their digital projects, tools and platforms for this year’s MIXX competition within the Days of Communication.
The lecture is being held for the second consecutive year as a prelude to the festival Days of Communication, which this year takes place from 30 March to 2 April 2017, at the Hotel Lone in Rovinj, Croatia. Entries for MIXX competition are open until 5 March, and projects are evaluated based on criteria of creativity, strategy, execution and use of media, and the results achieved.
Tickets for the lecture MIXX before MIXX are available on entry site at a price of 50 HRK (€7).
OLAF LOOKING FOR REINFORCEMENTS
Agency Olaf&McAteer from Belgrade is looking for reinforcements, or more precisely 2 x Account Assistant.
If you have agency experience in writing press releases and PR texts, creating promo materials, event organizations, preparations of proposals and presentations … send your CV to office@olafmcateer.rs
WHERE DIETER DE RIDDER GOES, DRAMA FOLLOWS!
Photo: Dieter De Rider and Gregor Žakelj
Monthly exchange of infectious ideas is moving to the Slovenian Advertising Festival (SOF). Guest of the Creative Morning will be Dieter De Ridder, executive creative director of the Belgian agency Air Brussels. He will be hosted on the festival stage by Gregor Žakelj, founder and Art Director of the agency VBG.
Dieter De Ridder is the co-author of one of the most shared and most awarded ads, Push to add drama, created for television channel TNT. The former copywriter and creative director of the agencies Duval Guillaume, Lowe, McCann and Michael is Dead, won for his work numerous prestigious awards including: Cannes Lions, Eusrobest, Clio, The One Show, D&AD …
Gregor Žakelj, host of the licensed lecture Creative Mornings Ljubljana, is among those who can boast with being listed among the ten most promising creative minds in Europe. He was placed on this list by the Art Directors Club of Europe. Gregor in his collection has more than 70 Slovenian and international awards: Golden Drum, ADC * E, Volvo Design Award, SOF …
SALES FUNNEL – HOW TO TURN FANS INTO BUYERS
Banja Luka (14 February), Sarajevo (15 February) and Mostar (16 February), will host one-day workshops on the topic The Sales Funnel, which is used for digital communication channels: Facebook, email, Google, YouTube, Instagram, but also non-digital forms of advertising such as billboards and TV.
Behind every successful and profitable internet campaign stands one or more cleverly devised sales funnels. If you don’t have a sales funnel, your internet activities are confined to the collection of likes and visits, with no clear idea of what exactly is going on and how to turn fans into regular customers.
Target group for the workshop are executives and marketing leaders in public and private companies, employees of advertising agencies, brand managers, directors and sales managers and people who want to create and measure real campaigns on social networks.
Lecturer at the workshop is Istok Pavlovic, a digital marketing consultant who works in the US (Silicon Valley and San Francisco). Over the past ten years he has been creating business and sales funnels online. He’s currently engaged in marketing in the US company Frame, which has collected investments of $10m. In Belgrade he teaches digital marketing at the Faculty of Media and Communications. By now he was consultant for digital marketing for brands Jelen Pivo, Grand Kafa, Zepter, Home Centar and many others. You can read interesting news from the world of digital marketing on the author’s blog www.istokpavlovic.com/blog
16 GLOBAL INDUSTRY LEADERS ANNOUNCED AS CANNES LIONS 2017 JURY PRESIDENTS
The Cannes Lions International Festival of Creativity has released the names of the first 2017 jury Presidents.
The selected group of industry leaders are tasked with judging the best work in the world to win the Lions awards, alongside their jury teams.
Jose Papa, Managing Director of Cannes Lions, said, “We’re delighted to present such a formidable team of Jury Presidents, selected for their razor-sharp skill and experience in their respective disciplines. Each member of this elite industry group knows how to recognise creative excellence, because they’ve been the force behind award-winning work throughout their careers.”
The first line-up can be seen on this link, and will be followed by an announcement of the Creative Effectiveness, Entertainment, Innovation and Health Jury Presidents next month.
LEGAL CHALLENGES IN ADVERTISING – WHAT’S IN STORE FOR AGENCIES?
Although 2017 has just begun, a series of legal battles are taking place in Brussels regarding the crucial documents for the next decade that will determine advertising in Europe.
Regulatory pressure has never been greater, and advertising is facing major changes.
The European Commission is preparing a proposal for legislation that would replace the ePrivacy Directive, which currently regulates the issue of privacy, namely the access to and storage of information such as cookies and other online identifiers to end user devices (mobile phones, laptops, tablets). It is very likely that the rule which Commission will propose will give users of content more control, and thus significantly distort the processing of third-party content, thereby “pushing out” agencies and other third parties who rely on this to provide advertising services.
Before us is a year in which agencies will have to take drastic efforts to comply with the General Data Protection Regulation (GDPR), and as of May 2018, all business will have to be fully aligned with it.
A heated debate was also led about the legislation known as the Audiovisual Media Services Directive (AVMSD) and the issues of regulation of television advertising of unhealthy food and alcohol. Non-profit organizations are pushing to limit the exposure of children to this kind of content.
Will agencies still be able to compete with other services in the advertising industry depends on how great support get those regulations which, unintentionally, favor some companies over the others..
DAVID BOWIE IS THE SECOND MUSICIAN TO BE COMMEMORATED BY ROYAL MAIL
Photo: David Bowie
David Bowie is to be commemorated with a full set of 10 postage stamps from the Royal Mail. The stamps, which go into circulation from 14 March, commemorate six Bowie album covers as well as four of his tours.
Explaining the decision for the tribute to Bowie, Philip Parker of Royal Mail said: “For five decades David Bowie was at the forefront of contemporary culture, and has influenced successive generations of musicians, artists, designers and writers. Royal Mail’s stamp issue celebrates this unique figure and some of his many celebrated personas.
BBC reported that Bowie has become the first artist on the stamps of the Royal Mail, but Guardian notes that he’s not. Last year the Royal Mail published a 10-stamp Pink Floyd set.
Fans of the musicians who are not from the UK have already taken to the social networks, asking Brits to send them postcards with the special stamps.
OPRAH TEAMS UP WITH KRAFT HEINZ
Former famous talk-show host, and now producer, actress, philanthropist, billionaire and entrepreneur Oprah Winfrey decided to go into another business venture in partnership with a large company – the food giant Kraft Heinz, in which one of the shareholders is the legendary investor Warren Buffett. Oprah and Kraft Heinz will launch a line of pre-made meals based on the principles of a healthy diet.
As reported by the American media, Kraft Heinz and Winfrey will establish a joint venture company called Mealtime Stories, which will develop and produce a new line of pre-made products ready for consumption in several categories. Kraft Heinz – best known for its ketchup – will be responsible for the development, production, marketing and sale of these products.
According to the statement, Mealtime Stories intends to “create a new line of food that will make real, nutritious products more accessible to everyone.” It added that the 10 percent gain from the sale will be donated to fight hunger. With this cooperation Kraft Heinz is clearly trying to capitalize marketing force of the veteran talk show host, said Ken Shea, an analyst at Bloomberg Intelligence. “She is lending credibility to the brand. This is a logical way of investing in that category,” says Shea. The property of the 62-year-old Oprah Winfrey is estimated by Forbes magazine at $ 2.9 billion, and this is not her first collaboration in which she invests her marketing potential.