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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Publicis Groupe CEO Arthur Sadoun Outlines Client-Focused Measures in Response to Covid-19

In his latest Sunday video to staff across the holding company, Publicis Groupe CEO Arthur Sadoun turned his attention toward clients.

21/09/2021
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Sadoun opened his weekly address to Publicis Groupe by acknowledging that thus far the focus has been on “defending our people and our business,” which has included internal measures to reduce costs and the decision to accelerate the rollout of Marcel.

At the same time, he emphasizes the need for Publicis Groupe to remain close to clients and address their evolving needs during the crisis.

He explains that “defending alone won’t be enough to get us through this crisis,” with more proactive measures necessary to help clients weather the impact of the pandemic and prepare for recovery. Acknowledging how hard employees have been working to help clients “on the front lines,” he thanks them for their efforts before pivoting to Publicis Groupe’s commitment to further client-centric measures.

Publicis Groupe employees, he explains, have been “working around the clock” to develop innovative approaches, products and services to “strike back during this crisis.”

As an example he points to Epsilon working in collaboration with PMX to develop an “outcome-based product” for clients to maximize ROI on media investments during a time of scarce resources. Sadoun emphasizes this should be presented to clients wherever available. He also emphasizes the importance of creativity to “build greater connectivity, meaning and value” for clients.

Citing a rapid change in digital behavior over the course of just a few weeks, Sadoun explains that Publicis Groupe will need to develop new digital customer experiences. He explains that Publicis Sapient has been at the forefront of the effort, “developing new IPs with strong partners to immediately answer that need.”

Sadoun claims these are only a few examples of the many initiatives Publicis Groupe is implementing to drive value for clients. Brands need their partners to help drive growth, Sadoun explains, announcing that Publicis Groupe will launch a big effort later this week to help clients achieve that goal and begin “leading the change in our industry.”

He places the responsibility on managers of all Publicis Groupe agencies to “propose new solutions in a creative way,” explaining that “everyone has to think like an entrepreneur,” while it is the responsibility of Pullicis Groupe to provide the means to achieve that. To that end, Sadoun explains that Justin Billingsley, who was named Publicis Groupe’s first global CMO last week, will be coordinating these efforts at the Publicis Groupe level.

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