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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

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    misa-naslovnica

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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The PHNX Winners have risen

It’s time to make a flap about the top performers in the year’s most unusual creative competition: The AdForum PHNX Tribute

21/09/2021
in Featured, News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

As lockdown descended in March, AdForum decided to look up – and what it saw was an opportunity to celebrate creativity in adversity with a one-off, free-to-enter online event.

See the whole story here: www.adforum.com/phnx

Three months later, the AdForum PHNX Tribute is a reality, with a list of Grand Prix, Gold, Silver and Bronze winners. They were announced during an online event in partnership with the UK Advertising Export Group (UKAEG) and the International Advertising Association (IAA).

Taking part in the virtual Grand Prix panel debate were Valerie Madon, Chief Creative Officer Asia, VMLY&R; Harry Bernstein, Chief Creative Officer, Havas New York; Ali Rez, Regional Executive Creative Director, ME & Pakistan, BBDO Worldwide; Mónica Moro, Chief Creative Officer, McCann Madrid; and Bechara Mouzannar, Former CCO, Publicis Communications MEA. The panel was moderated by Nils Adriaans, Founding Partner of Morning + Glory, who was also on the jury.

The Grand Prix winners were:

FILM: Lacoste, “Crocodile Inside”, BETC, France

Ali Rez commented: “What they’ve done with the metaphor of being split apart and what it feels like when you break up – and the peace of coming together again – is really beautiful, and the craft is superb.”

Valerie Madon added: “The storytelling, the mood, the emotion – everything is on point with this film.”

Harry Bernstein pointed out: “This really feels like a movie – it doesn’t feel like a commercial.”

“Pure poetry,” summed up Bechara Mouzannar.

DIGITAL: Burger King, “Stevenage Challenge”, DAVID Madrid/DAVID Miami

The panellists agreed that this was an extremely strong category. Mónica Moro commented: “I think the idea of hacking a video game in such a smart way is very Burger King. It has that role of being the underdog.”

Ali Rez said: “It’s very intelligent – they used the digital world to achieve what they couldn’t in the real world. I was impressed by the bravery of going after the team that nobody wanted.”

STRATEGY: Burger King, “Moldy Whopper”, INGO Stockholm/DAVID Miami/Publicis

Bechara Mouzannar commented: “This campaign was shocking – positively shocking. I thought it was very daring.”

Mónica Moro described it as “strategically impeccable”.

Valerie Madon said: “The idea is rooted in the strategy – it challenges the idea that food has to look like beautiful wallpaper.”

There were no clear Grand Prix winners in the Print and Design categories. Overall there were 41 Gold winners, 97 Silver and 191 Bronze, from a total of 4,000 entries.

Out of the 35 countries that won awards, the one with the most prizes was the United States with 52 prizes, including 10 Golds; followed by the United Kingdom with 37 awards and 5 Golds. Also successful were the United Arab Emirates (29 awards), Argentina (22) and Brazil (19).

The most awarded agency was Impact BBDO Dubai with 10 Bronzes and 5 Silvers, but no Golds. The most awarded networks were BBDO and Ogilvy, who got 32 prizes each, followed by McCann with 29, Havas (including BETC) with 24 and DDB with 20.

The jury was a uniquely diverse gathering of creatives, strategists, consultants and journalists – a total of more than 430 people. Together, they voted on almost 4,000 entries and gave over 270,000 scores, which amounted to more than 2,800 hours of voting – or 117 days. Surely an awards show record!

The online ceremony was preceded by an afternoon of inspiration from speakers including Trevor Robinson, Founder and Creative Director of Quiet Storm, Bas Korsten, Global CCO of Wunderman Thompson, and Advertising Association President Keith Weed.

AdForum CEO Philippe Paget, said: “Congratulations to all the winners and of course a huge thank you to everyone who entered. You rose to the occasion. I’d also like to thank our jury, of course, and the Grand Prix panel. I’m hugely grateful to the UK Advertising Export Group, which became a valued partner in the event. As intended from the start, the AdForum PHNX Tribute showed that creativity grows even stronger in a crisis. Perhaps the PHNX will rise again one day in the future.”

SEE THE FULL LIST OF GOLD, SILVER AND BRONZE WINNERS HERE.

Tags: The AdForum PHNX Tribute
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