The most effective marketers in the world according to Effie Index 2019, which measures effectiveness and is based on last year’s Effie competition results, have been announced.
The most effective brand in the world is Coca-Cola, while Unilever is the most effective global advertiser, and Colombian agency Sancho BBDO took the top spot among agencies in the world.
The list also included the most effective marketers in Croatia, according to the results of the Effie Croatia competition, which were awarded at the Days of Communication in Rovinj in 2018.
The title of the most effective local brand according to Effie Index went to Ožujsko beer, and Molson Coors is the most effective advertiser. BBDO Zagreb is the most effective Croatian agency, the BBDO Worldwide is the most effective agency network, WPP is the most effective agency group, while Señor is the most effective independent agency based on the 2018 results.
The Effie Index rankings for the most effective in marketing communication, according to the results of the Effie Croatia 2018 competition, include:
- In the category of most effective brands: Ožujsko beer, Bruffen Effect, PIPI, Karlovačko, Stari lisac, Tele2, Addiko Bank, Croatia osiguranje, Iskon, Argeta, bonbon, Coca-Cola, Erste&Steiermärkische Bank, Huawei, Iskrena vina Matković, Zagrebačka banka
- In the category of most effective advertisers: Molson Coors, Heineken, Dalmacijavino Split, Mylan, Deutsche Telekom, Tele2, Addiko Bank AG, Adris grupa, Atlantic Grupa, Erste Group, HUAWEI, OPG Josip Matković, The Coca-Cola Company, UniCredit
- In the category of most effective agencies: BBDO Zagreb, Señor, Universal McCann, Bruketa&Žinić&Grey, Imago reklamna agencija, Degordian, Pragma komunikacije, Produkcijska kuća Centralna jedinica, Publicis, Starcom, 404 agency, Advans, Brigada, Jedinica i nula, McCann Zagreb, Pro Media Group, Media Polis, Luna\TBWA, MediaCom, Millenium promocija, Publicis One, Švicarska, Kreativna rješenja, Helvetika komunikacije; Wavemaker, Agencija 101, DDB&tribal, Organizacija, Valicon Ljubljana
- In the category of most effective independent agencies: Señor, Degordian, Pragma komunikacije, Produkcijska kuća Centralna jedinica, 404 agency, Advans, Jedinica i nula, Pro Media Group, Media Polis, Millenium promocija, Švicarska, Kreativna rješenja, Helvetika komunikacije; Agencija 101, Organizacija, Valicon Ljubljana
- In the category of most effective agency networks: BBDO Worldwide, UM, Grey Group, Ogilvy, Degordian, Publicis, Starcom, McCann Worldgroup, Pro Media Group, MediaCom, TBWA \ Worldwide, Wavemaker, DDB Worldwide.
- In the category of most effective agency groups: WPP, Omnicom, Interpublic (IPG), Publicis Groupe.
“Despite the speed of change we experience as an industry, effectiveness remains at the center of all business goals,” said Traci Alford, Executive Director of Effie Worldwide, a nonprofit organization that advocates the effectiveness of marketing communications, highlights effective marketing ideas, and encourages a careful and thoughtful dialogue among drivers of marketing effectiveness.
“The best ranked on this year’s Effie Index have achieved excellent results over challenging business goals and continue to raise the global gold standard of marketing effectiveness. So on behalf of Effie Worldwide, I congratulate teams around the world on this achievement,” Alford concluded.
Learn more about Effie Index at www.effieindex.com.
More info about Effie Croatia is available at www.effie.hr.
