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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Ožujsko beer most effective brand, and BBDO Zagreb most effective agency in Croatia according to Effie Worldwide

The most effective brand in the world is Coca-Cola, while Unilever is the world’s most effective advertisers. First among agencies on the global stage is Colombian Sancho BBDO

29/04/2019
in News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The most effective marketers in the world according to Effie Index 2019, which measures effectiveness and is based on last year’s Effie competition results, have been announced.

The most effective brand in the world is Coca-Cola, while Unilever is the most effective global advertiser, and Colombian agency Sancho BBDO took the top spot among agencies in the world.

The list also included the most effective marketers in Croatia, according to the results of the Effie Croatia competition, which were awarded at the Days of Communication in Rovinj in 2018.

The title of the most effective local brand according to Effie Index went to Ožujsko beer, and Molson Coors is the most effective advertiser. BBDO Zagreb is the most effective Croatian agency, the BBDO Worldwide is the most effective agency network, WPP is the most effective agency group, while Señor is the most effective independent agency based on the 2018 results.

The Effie Index rankings for the most effective in marketing communication, according to the results of the Effie Croatia 2018 competition, include:

  • In the category of most effective brands: Ožujsko beer, Bruffen Effect, PIPI, Karlovačko, Stari lisac, Tele2, Addiko Bank, Croatia osiguranje, Iskon, Argeta, bonbon, Coca-Cola, Erste&Steiermärkische Bank, Huawei, Iskrena vina Matković, Zagrebačka banka
  • In the category of most effective advertisers: Molson Coors, Heineken, Dalmacijavino Split, Mylan, Deutsche Telekom, Tele2, Addiko Bank AG, Adris grupa, Atlantic Grupa, Erste Group, HUAWEI, OPG Josip Matković, The Coca-Cola Company, UniCredit
  • In the category of most effective agencies: BBDO Zagreb, Señor, Universal McCann, Bruketa&Žinić&Grey, Imago reklamna agencija, Degordian, Pragma komunikacije, Produkcijska kuća Centralna jedinica, Publicis, Starcom, 404 agency, Advans, Brigada, Jedinica i nula, McCann Zagreb, Pro Media Group, Media Polis, Luna\TBWA, MediaCom, Millenium promocija, Publicis One, Švicarska, Kreativna rješenja, Helvetika komunikacije; Wavemaker, Agencija 101, DDB&tribal, Organizacija, Valicon Ljubljana
  • In the category of most effective independent agencies: Señor, Degordian, Pragma komunikacije, Produkcijska kuća Centralna jedinica, 404 agency, Advans, Jedinica i nula, Pro Media Group, Media Polis, Millenium promocija, Švicarska, Kreativna rješenja, Helvetika komunikacije; Agencija 101, Organizacija, Valicon Ljubljana
  • In the category of most effective agency networks: BBDO Worldwide, UM, Grey Group, Ogilvy, Degordian, Publicis, Starcom, McCann Worldgroup, Pro Media Group, MediaCom, TBWA \ Worldwide, Wavemaker, DDB Worldwide.
  • In the category of most effective agency groups:  WPP, Omnicom, Interpublic (IPG), Publicis Groupe.

“Despite the speed of change we experience as an industry, effectiveness remains at the center of all business goals,” said Traci Alford, Executive Director of Effie Worldwide, a nonprofit organization that advocates the effectiveness of marketing communications, highlights effective marketing ideas, and encourages a careful and thoughtful dialogue among drivers of marketing effectiveness.

“The best ranked on this year’s Effie Index have achieved excellent results over challenging business goals and continue to raise the global gold standard of marketing effectiveness. So on behalf of Effie Worldwide, I congratulate teams around the world on this achievement,” Alford concluded.

Learn more about Effie Index at www.effieindex.com.

More info about Effie Croatia is available at www.effie.hr.

Tags: BBDO ZagrebCroatiaEffieEffie CroatiaEffie WorldwideOžujskoSeñor
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