Can you imagine a world without internet? Today, when everything is at our fingertips, with just one click, the question is no longer whether can something be done, but rather how fast. Digitalization is part of our reality, it’s something constantly talked about, but often in an abstract way. Ultra-fast internet, as a basis for digitalization, affects our private plans, business, the price of goods, the value of real estate and more. In the new campaign for mts optic network, McCann Belgrade symbolically represents the features of this service, with the help of the hawks, spruce tree and Morava river, which we already met during the campaign for postpaid. However, this time the campaign includes sparkling optical cables as the new leitmotif.
“nts as the largest national network constantly follows the most modern world trends and applies the best technical solutions that, above all, aim to advance the life of our community. The optical network, which we are introducing for free, is a truly revolutionary offer that, above all, is characterized by exceptional quality that will meet the needs and desires of the most demanding users. We hope all users will equally appreciate the great advantages of optic cables, enabling the use of the latest services and the connection of a large number of devices, depending on the wishes and needs of all family members,” said Jana Ljubičić, Executive Director of the Directorate for Private Users, Telekom Srbija.
Radojka Bošković, Group Account Director at McCann Belgrade, added: “The services we promote in the new campaign are needed by everyone – content creators to upload faster, gamers to enjoy their games, while other family members use everything else without hitches, from phones through laptops to smart TVs and even a smart fridge. This campaign is creatively based on the postpaid campaign ‘mts preserves your world’, where a hawk, spruce tree and Morava play important roles again, helping us present the benefits of this service in a very symbolic way.”
CREDITS:
Creative Director: Jana Savić Rastovac
Strategic planners: Katarina Pribićević, Vera Aćimović
Accounts: Radojka Bošković, Vladimir Popović, Goran Jović
Creatives: Marko Marković, Kristina Jovanović
Digital: Jovana Radovanović, Milica Zeljković
Director: Đorđe Marković
Production: Tuna Fish Studio
