PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Home News

Optical internet – stable as a spruce tree, fluid like Morava, and fast as a hawk

mts and McCann Belgrade promote the largest optical network in Serbia

26/07/2018
in News
2 min read
Optical internet – stable as a spruce tree, fluid like Morava, and fast as a hawk

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Can you imagine a world without internet? Today, when everything is at our fingertips, with just one click, the question is no longer whether can something be done, but rather how fast. Digitalization is part of our reality, it’s something constantly talked about, but often in an abstract way. Ultra-fast internet, as a basis for digitalization, affects our private plans, business, the price of goods, the value of real estate and more. In the new campaign for mts optic network, McCann Belgrade symbolically represents the features of this service, with the help of the hawks, spruce tree and Morava river, which we already met during the campaign for postpaid. However, this time the campaign includes sparkling optical cables as the new leitmotif.

“nts as the largest national network constantly follows the most modern world trends and applies the best technical solutions that, above all, aim to advance the life of our community. The optical network, which we are introducing for free, is a truly revolutionary offer that, above all, is characterized by exceptional quality that will meet the needs and desires of the most demanding users. We hope all users will equally appreciate the great advantages of optic cables, enabling the use of the latest services and the connection of a large number of devices, depending on the wishes and needs of all family members,” said Jana Ljubičić, Executive Director of the Directorate for Private Users, Telekom Srbija.

Radojka Bošković, Group Account Director at McCann Belgrade, added: “The services we promote in the new campaign are needed by everyone – content creators to upload faster, gamers to enjoy their games, while other family members use everything else without hitches, from phones through laptops to smart TVs and even a smart fridge. This campaign is creatively based on the postpaid campaign ‘mts preserves your world’, where a hawk, spruce tree and Morava play important roles again, helping us present the benefits of this service in a very symbolic way.”

CREDITS:

Creative Director: Jana Savić Rastovac

Strategic planners: Katarina Pribićević, Vera Aćimović

Accounts: Radojka Bošković, Vladimir Popović, Goran Jović

Creatives: Marko Marković, Kristina Jovanović

Digital: Jovana Radovanović, Milica Zeljković

Director: Đorđe Marković

Production: Tuna Fish Studio

 

Tags: InternetMcCann Belgrademts
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