Whopping 90 percent of young people believe that socially responsible activities should be part of business for every serious brand, according to the study the Truth About Youth conducted by McCann Truth Central Belgrade. They want somebody to engage them with brands, in a meaningful way, with something they can relate to and where they would get involved. mts recognized this need and, together with the McCann Belgrade agency made a strategic step to enable all its users to become activists in the preservation of Serbia’s natural beauties.
The latest mts postpaid tariffs, Morava, Omorika and Soko, stand out first and foremost because for each monthly bill, 1 Serbian dinar is allocated for programs to preserve the nature of Serbia. The Morava tariff is named after the largest river in Serbia, and this is the most favorable tariff. Omorika was named after Picea omorika, an endemic conifer of western Serbia, and Soko was named after the hawk of Banat, which lives only in south-east and part of central Europe.
Vera Aćimovic, Strategic Planner at McCann Belgrade, said on the occasion of this campaign: “Most of us feel responsibility to make the world a better place for generations to come, and environmental protection and endangered species are in this sense a priority and one of the dominant CSR trends in the world. In the latest mts campaign, we are focusing on topics whose importance the users are clearly recognizing, while on the other hand we are promoting a new sales offer. We are innovatively activating the nation and we tie it to the brand, building a true connection and partnership for many good things in the future.”
“Purpose is a word that is often mentioned in the theory of modern communication as a link that connects modern brands to today’s people. I am very proud of this cooperation and the pioneering effort of the mts in this area. As of today, we will talk, send messages and use the internet on the phone, knowing that we are thus part of something bigger,” said Jana Savić Rastovac, creative director of McCann Belgrade.
