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The Official Emblem of the FIFA World Cup Qatar 2022 Logo was just unveiled today

FIFA and host country Qatar reached another major milestone on the road to the world’s greatest football showpiece.

Ekrem DupanovićbyEkrem Dupanović
04/09/2019
in News
Reading Time: 2 mins read
Pročitaj članak na Bosanskom

“The official unveiling took place in Qatar’s capital, Doha, at 20:22 local time (19:22 CET), with thousands of spectators witnessing the synchronised projection of the emblem onto a number of the country’s most iconic buildings, including Burj Doha.

The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

https://www.youtube.com/watch?v=EPC4MuDcbtA&feature=player_embedded

The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woolen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.

The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population. The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup to be played in November and December.

The new typeface created to accompany the emblem re-imagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.

The emblem is just one example of the bold, modern tournament designs that will be revealed in the run-up to the FIFA World Cup Qatar 2022. The striking Al Janoub Stadium – modelled after the traditional dhow boat used in the region and the second venue to be ready – hosted its first match in May this year and demonstrates the host country’s grand vision to create iconic designs. The remaining six venues are scheduled to be completed before the end of 2020, including the spectacular fanar lantern-inspired Lusail Stadium, which will host the opening match on 21 November, as well as the final on 18 December 2022.”

For more information, please follow the link below: FIFA World Cup Qatar 2022 Logo Revealed

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
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