Educational conference Direct Media Academy, which will be held this year from 28th to 30th May in Madlenianum, Belgrade, will present the latest trends in the industry to the marketing profession and to all those who love media, marketing and communication.
Under the slogan “New Era of Communication”, the three-day education, organized by DIRECT MEDIA United Solutions, deals with technologies, media and innovative management in the current renaissance of communication.
On two modules, through lectures and interactive workshops with top-notch domestic lecturers and guests from abroad, the participants will master the tools and strategies for successful communication in the new era.
The “New World of Media” module, led by Marija Matić, Data & Communications Director, DIRECT MEDIA United Solutions, will answer the questions about the future of television, digital, social networks, and the role of data in communication.
The “New Branding – Hocus Pocus” module will be led by Mitja Tuškej, a strategist at Ascanius Media Slovenia, affiliate of DIRECT MEDIA United Solutions. Mitja will present a new branding concept and give participants a framework and tools for transition into innovative forms of brand strategy.
Exclusively for the participants of both modules, one of the best trainers in the world, Ravid Kuperberg from Israel’s Mindscapes agency, will hold a four-hour workshop on “Cracking the Codes of Creativity and Innovation”, in which the participants will learn to decipher the codes behind the most creative and successful campaigns, and how to apply that knowledge to their brands and business.
In the connected era, the Festival Day of the Academy, held on the 30th of May, is reserved for a series of lectures not only by global and local names from the advertising industry, but also from other closely related industries.
In addition to Ravid Kuperberg who has prepared a lecture titled “The Story of StoryTeching“, the audience of the Festival Day will listen first hand to the celebrated Serbian artist Dragan Bjelogrlić who will talk about Serbia’s position on the world map of production and innovation in the field of film art.
Srđan Đurđević, Director of the United Group’s R&D team, will talk about how modern technologies – machine learning and artificial intelligence – are used in TV content processing, while Vladimir Vulić, co-founder of Digitalizuj.me and Spark.me conferences, will talk about a new model of networking in digitally transformed companies.
Early bird entries are open until May 1, via the site www.directmediacademy.com. Students have a special discount, and the proceeds from the ticket sale will be paid for humanitarian purposes. Revenue from DMA 2018 was donated to NURDOR.
This year’s Direct Media Academy is dedicated to marking 500 years since the death of the icon of Renaissance, the genius and visionary Leonardo da Vinci.
