‘Best of Branded Content Marketing 2015: Global Edition’ was officially published Yesterday exclusively on the Edition Digital Smart Digital Publishing System.
This third annual global title in the BOBCM international series of free ebooks – the second book this year, following the launch of BOBCM’s first ever regional title in Germany in September – was previewed at events hosted by Mother in the UK on 25 November, and by Tenthwave and Talkwalker in New York on 3 December.
Combining the input of more than 100 branded content marketing experts around the world – and featuring a guest section from D&AD, the global association for creative advertising and design – the collaborative, 320-page book is the flagship in BOBCM’s stakeholder engagement mission to curate, debate and share the key considerations that brands, academics and practitioners should bear in mind when planning, creating, producing, distributing, or measuring branded content. It contains 20 feature articles that reveal insight from leading exponents, and 25 case studies detailing how outstanding projects of all shapes and budgets were conceived, and the results they achieved.
Tim Lindsay, CEO of D&AD, said: “We’re particularly pleased to partner with BOBCM in the increasingly important world of branded content.”
The book is published exclusively on the Edition Digital platform that unifies the process of creating, managing, distributing, monetising and analysing digital publications in one comprehensive solution.
Justin Kirby, Founder & Curator of BOBCM and VP, Strategic Content Marketing at Tenthwave said: “BOBCM’s partnership with Edition Digital this year marks a giant leap forward in our content publishing process. The Edition Digital system is easy for designers and producers to use, enabling every element including animations to be custom created and edited in real time without using code. Through its browser-based access optimised for computers, smartphones and tablets, our readers get an enhanced media experience of our content on a completely new level, far beyond that offered by the iBooks and SlideShare platforms we used previously.”
Rok Pulevic, CEO of Edition Digital, said: “Edition Digital has empowered BOBCM’s 2015 publications with an interactive mix of images, audio and video, and enabled this amazingly rich content to be instantly accessible to readers across multiple channels.”
BOBCM is supported by not only D&AD and Edition Digital, but also by APA, IAB, IPA, ISBA, OBE, PRCA, Radiocentre (formerly RAB), and The Marketing Society – comprising some 350,000+ members around the world.
Andrew Canter, Managing Partner of BOBCM, Global CEO of the international Branded Content Marketing Association (BCMA), and Chief Content Officer of Global Living Brands, said: “We’re grateful for the support and contributions to this book made by leaders in the field, who are helping to evolve the branded content marketing approach all over the world. Whether you work for a brand, in academia, or as a marketing practitioner, this book will inspire you to improve your own output, customer relationships and business results.
The new ‘Best of Branded Content Marketing 2015: Global Edition’ is available free with the other BOBCM 2015 titles only at http://bobcm.editiondigital.com, and it will be followed shortly by the publication of an international Market & Expert Insight Reports supplement.
