Produced in partnership with the Branded Content Marketing Association (BCMA), this year the book is also supported by the APA, D&AD, IAB, IPA, ISBA, OBE (L’Osservatorio Branded Entertainment), PRCA, The Marketing Society and Radiocentre.
According to Justin Kirby, Founder and Curator of BOBCM, these kinds of initiatives bring about more clarity about initiatives that some people seek, but also in a way summarizes the works which have garnered wide praise on numerous contests around the world, and presents them in one place.
“Great work also provides inspiration, but by ‘best’ of branded content marketing, we also mean those interesting and new ways that content is being used to solve marketing challenges, including product or brand ones, or ones that are specific to a particular market or territory,” Kirby says in the introduction of the ebook, adding “the 20+ case studies from around the world that we’ve shared in this edition illustrate this.”
The ebook features works such as Always #LikeAGirl, Honda The Other Side, The Lego Movie, and many more.
To read this ebook and get an insight into the best of the best in content marketing of 2015, visit this link.
