The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From 30 March 2026, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April. This year’s BalCannes project showcase will again take place on social media – leading up to our gathering at DK2026.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
PROJECT NAME: WFL/NPLTK | ENTRANT: Friday Finally | CLIENT: Bambi | STRATEGIC PARTNER: Method Agency | COUNTRY: Serbia | CATEGORIES: I. Best on Market: 01. Food; II. Best in Channel: 09. Best High-Volume Packaging Design; III. Best of Branding & Rebranding: 02. Best Rebranding
PROJECT DESCRIPTION:
We built a bold visual identity around the new WFL and NPLTK brands to attract Generation Alpha and move away from outdated packaging of Napoltanke. Through fresh design choices, vibrant colors, and culturally relevant cues, we repositioned the products as more Further on we developed a digital communication strategy that placed Generation Alpha at the center of the story. Our mission was to demonstrate why Bambi is a sigma brand and position the new wafers as a 10/10, truly “lit” product. No fake promises, just real vibes. The campaign included TikTok and Instagram content, meme-style videos, brand activations, creative challenges, collaborations with carefully selected influencers, and a jingle performed by a young rap artist that humorously highlighted generational differences. The result was authentic, alpha-driven, and viral-focused content that strongly resonated with the audience, delivering millions of views, high engagement and empty shelves.
PROJECT NAME: Your posture is your future | ENTRANT: Bruketa&Žinić&Grey | CLIENT: Croatia Poliklinika | STRATEGIC PARTNERS: Go2Digital, Millenium promocija | COUNTRY: Croatia | CATEGORIES: I. Best on Market: 07. Health & Pharmacy; II. Best in Channel: 05. Best Digital Outdoor – DOOH, 07. Best Experiential Advertising & Events, 10. Best Digital Product, 12. Best Creative Use of Technology; IV. Best of Positive Change: 03. Health & Well-being
PROJECT DESCRIPTION:
In Croatia, sedentary habits and heavy screen time have created a “silent epidemic” of spinal issues. Croatia Poliklinika set out to shift behaviour from reactive treatment to prevention. They transformed digital citylights into interactive, AI‑enabled posture checkpoints. Privacy‑safe computer vision assessed posture in real time and delivered instant, personalized guidance. Those flagged received a free physiotherapist assessment; all participants were offered incentives for preventive care. A two‑phase rollout covered major urban centres and high‑traffic bus stops, with aggregated insights amplified via nationwide digital billboards, PR and social. Results: 106,642 posture checks, 97% attempted correction during measurement, 50,521 GDPR‑compliant emails, specialist check‑ups up 46%, total reach 77.92% of the population, engagement +81.8% vs benchmark, viewing time +804.76% vs average. Waiting time became health time, at scale.
PROJECT NAME: Zloblica – Evil Noblica | ENTRANT: Žiška | CLIENT: Jaffa Crvenka | STRATEGIC PARTNER: Media House | COUNTRY: Serbia | CATEGORY: II. Best in Channel: 11. Best Social Media Idea
PROJECT DESCRIPTION:
We turned a manufacturing mistake into a brand asset! Earlier this year, a production error led to a batch of “inverted” Noblice, biscuits where the top layer was accidentally flipped upside down. It didn’t take long for eagle-eyed fans to notice, and our inbox started filling up with reports.
Instead of sweeping the mistake under the rug, we decided to put it center stage. If the classic Noblica represents optimism and warmth, what does an inverted one represent? Zloblica, an “evil twin” of our beloved biscuit.
Zloblica is the cheeky alter-ego that roasts you, cracks jokes, and adds a bit of harmless mischief to your day. Best of all, if you found one in your pack, you won a free box of biscuits!
The result? Zloblica became a massive hit, generating 669,575 views, over 5,000 interactions, and 3,500 shares… all on a production and media budget of less than €500.
Find video summaries of past finalists on BalCannes’ Facebook page.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during DK2026, taking place from 7 to 10 May 2026. See you in Rovinj!
