The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
• PROJECT NAME: Un/Accessible slopes
ENTRANT: McCann Ljubljana
CLIENT: Mastercard
COUNTRY: Slovenia
CATEGORIES: I. Market Mosaic: 5. Finance and Insurance / III. Positive Change Mosaic: Community Care / I. Market Mosaic: 14. NEW: Entertainment
PROJECT DESCRIPTION: In Slovenia, 170,000 people live with disabilities, which represents a significant 8.5% of the entire population. And for many of them, events like ski jumping in Planica are challenging to attend in person.
With our project that included a transportation platform SharePlanica.si, enlarged zone for people with disabilities at the event – we encouraged people to offer rides for individuals with disabilities and to socialise at the event venue.
Project had great impact on the brand values (measured before and after the event), also this year we had 5 times more people with disabilities at the event and more than 250 disabled people were brought to Planica by people whom they didn’t know!
• PROJECT NAME: Usporedivo bolji dizajn komunikacije
ENTRANT: Imago Ogilvy
CLIENT: KOMPARE ONLINE
COUNTRY: Croatia
CATEGORY: II. Design Mosaic: Advertising Design
PROJECT DESCRIPTION: When creating the campaign for kompare.hr, we started from the very beginning – the logo, brand colors, and the sernice the brand offers. Kompare provides a service for comparing insurance and telecom offers. From that fact, the slogan “Comparably better” was born. To present the brand, we created a brand character dressed in the brand’s colors and gave him distinctive mustaches. Since on kompare.hr you can compare a range of offers that differ in details, we used a series of multiplied heads of our character as the main visual element, each differing slightly in expression. We also applied repetition in the typography. To make sure everyone heard about Kompare, we took advantage of the happy coincidence that the brand’s name rhymes with the iconic song “Volare,” and turned the service into a jingle in the TV commercial. After the campaign, awareness increased by 70%, sales by 41%, and Kompare.hr became synonymous with the category.
• PROJECT NAME: Vegeta BIO – Everything tastes better with Vegeta
ENTRANT: Bruketa&Žinić&Grey
CLIENT: Podravka | COUNTRY: Croatia
CATEGORIES: I. Market Mosaic: 1. Food / II. Design Mosaic: Low-Volume Packaging Design (< 10.000 komada)
PROJECT DESCRIPTION: Although Vegeta is leader in category in the Adria region, today there are lot of competitors. How do we differentiate? In the post-World War II era, women entered the workforce seeking independence and equal distribution of household chores. During this transformative period, Proffesor Zlata Bartl introduced Vegeta, an original blend of dried vegetables that reduced cooking time, granting women more free time, and made it accessible for even the least experienced men. In honour of its origins, Vegeta created Anniversary limited packaging edition of cardboard and aluminium without use of adhesives. This design pays homage to the original metal packaging. 1000 packaging was sold for only 1 day – 8th March, Women’s Day, when we invited journalists and triggered the following results:
30 media coverages and social media conversation.
Direct impact on sales:
O March 2024 vs. March 2023 + 25%
o March 2024 vs. February 2024 + 20%
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers; Mali šef Slovenije;.; MAPEI – PRILIKA ZA ODLIJEPIT’; Meow, cat, please, meow back; Najvažniji poziv u životu 2024.; NAPOLITANKE UŽIVAJ IZMEĐU REDOVA; NEMA CENU; Online Brainiacs – The largest online quiz in the world; Oraketa; PIPI Šugaman; Pitanja koja samo žene čuju; Plazma – Mrvica strpljenja kampanja; Plazma Mrvica strpljenja dizajn; Poli 50 – I was there; POLIvynils; Pretnja je pretnja (A threat is a threat); Prispevaj kretnjo | Understanding the world around you; Raise your voice against bullying; Rawino – Crafted by terroir; Rimac automobili – 15 year anniversary; Samsung Raspustolovina; Sav od igre 2; SAVA ŠUMANOVIĆ POSTRADALIM STABLIMA; SHIT; Srećičica; Start up Garage; STIHL – Da skratimo; Take Away; The Field of Dreams: the redesigned Sofascore Player of the Season award; The Legend of the Jaffa Brownie.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
