The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
PROJECT NAME: Connecting Family platform
ENTRANT: Bruketa&Žinić&Grey
CLIENT: Hrvatski Telekom
COUNTRY: Hrvatska
CATEGORY: I. Market Mosaic: 4. Telecommunications
PROJECT DESCRIPTION: Bridging the generational gap between parents and children in the digital age is a common challenge. Parents often struggle to connect with their children’s online lives, while kids may feel misunderstood. This disconnect can strain relationships, but HT sought to show how technology can unite families instead of dividing them.
Solution:
HT developed a creative platform featuring Mislav, a 45-year-old dad, and Lada, his Gen Z daughter. Lada, fluent in TikTok and internet culture, represents the younger generation, while Mislav embodies parents trying to adapt. Through humour and relatable scenarios, the campaigns highlight how technology can bridge generational gaps and strengthen family bonds. The message, “Kod kuće je najbolje kad smo zajedno” (Home is best when we’re together), emphasizes family connection. Using TV, OOH, digital channels, and in-store communication, the campaign reached a wide audience.
Results:
The platform exceeded expectations, achieving high awareness and strong ad liking:
TV awareness: +17% above benchmark
Total awareness: 81%
Ad liking: +22%
PROJECT NAME: Control Yourself
ENTRANT: Ovation Belgrade
CLIENT: Ovation ft Movember Banja Luka – Superbrke
COUNTRY: Srbija
CATEGORIES: I. Market Mosaic: 7. Health and Pharmacy / III. Positive Change Mosaic: Community Care.
PROJECT DESCRIPTION: Testicular cancer is the most common cancer among young men. In partnership with Movember Banjaluka (B&H) and renowned Belgrade photographer Vladimir Milivojević Boogie, we launched the teaser visual with BW photos of blurred men, showing a bit strange hand pointing middle finger, citing only one phrase – Control yourself.
Ten days later, it was all clear. “Control yourself, don’t avoid your testicular examination”, with haunting statistic, explained what was the teaser visuals real meaning.
As a call for responsibility and encouragement for men dealing with testicular cancer, campaign was further distributed on local and regional TV, print, digital and OOH media.
Results:
Organic reach on 3 Instagram posts: 500.000+
Earned media reach: 1.200.000+
Earned media value: 120.000€
4% increase in first urological examination in state hospitals in NOV-DEC 2023, comparing to the same period 2022.
PROJECT NAME: Croatia 2074 – A Glimpse into the Future
ENTRANT: Bruketa&Žinić&Grey
CLIENT: Croatia osiguranje
COUNTRY Hrvatska
CATEGORY: I. Market Mosaic: 5. Finance and Insurance.
PROJECT DESCRIPTION To mark its 140th anniversary, Croatia osiguranje partnered with leading Croatian scientists to create an interactive exhibition in Zagreb called “Croatia 2074 – A Glimpse into the Future.” This exhibition explored three potential scenarios for Croatia over the next 50 years: pessimistic, realistic, and optimistic. Using cutting-edge technology and artistic expression, it brought to life the scientists’ projections across key societal areas like international relations, demographics, the environment, economy, culture, and leisure.
The core message of the exhibition was that the future is not fixed, but shaped by our everyday choices. It aimed to encourage visitors to reflect on how their decisions influence the trajectory of society, both locally and globally.
The exhibition proved popular, attracting over 12,000 visitors and garnering significant media attention with over 80 articles published..
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv” .
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
