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Mobile app as champion of literacy

A1 Lappsus teaches users how to avoid grammar errors in Croatian language when unlocking their mobile device, and rewards their knowledge with additional megabytes

Media Marketing redakcijabyMedia Marketing redakcija
24/04/2019
in News
Reading Time: 2 mins read
Pročitaj članak na Bosanskom

Mobile phones, learning on the go, and extra megabytes! This is perhaps the recipe to help teens around the world learn spelling, and give adults a chance to refresh their knowledge.

Owners of Android mobile devices view their phone screen on average even up to 150 times a day. At the same time, reducing the spelling and grammar errors in everyday life is a constant challenge.

That is why A1 Croatia launched the new mobile app A1 Lappsus to turn the habit of frequent checking of the phone into an opportunity to learn correct use of the Croatian language. The app was created in cooperation with Marko Alerić, an associate professor from the Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb.

“Spelling and grammar are best taught by constant exercises, and the mobile phone is something that is always with us and we often use it, so why not use it as a tool? We put the most common spelling and grammatical errors into the app, in order to give users a chance to practice on a daily basis,” said Marko Alerić.

At each third unlocking of the screen, the app gives a spelling question with two possible responses, and for each correct answer the user gets extra data traffic. Through rewards for correct answers, A1 users can gain up to 1 GB of data traffic per month.

The database of 500 grammatical and spelling questions within the app is constantly updated and refreshed, and though intended for the younger population, it can be useful to everyone. The app is available for all Android users and can be downloaded for free in the Google Play Store.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
Tags: A1AppsBruketa&Žinić&GreyBruketa&Žinić&GreyCroatiaTelecommunications
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