When the madness starts, all arrangements and obligations fall into the water. The only thing that matters is to gather the crew and agree where to watch the match. And there’s hardly a better place to give the right atmosphere than a fan zone in open air, in one of your favorite corners of the city, in one of the city squares, in the park or in the harbor, or somewhere else in nature.
It’s just important that the crew is with you, that you are all suited up with props, and to have the #InternetEverywhere (#InternetPosvuda) says Hrvatski Telekom.
One of the greatest Croatia’s athletes of all time Goran Ivanišević is again in the lead role of the latest campaign of Hrvatski Telekom, which was created by McCann Zagreb, because, as the lead creative director at McCann Daniel Vukovic sums it up: “it is quite understandable that he would be the one to lead the group of fans gathering together to cheer for our team. He is passionate fir football and he has showed it countless times by flaunting his technique with a tennis ball in the midst of his matches.”
“I’m very satisfied! The atmosphere on the set and the team were really phenomenal, and it was very cheerful, especially because it was filmed in Split, which was a special motive for me to make the video better”, Goran commented, and admitted that the preparations for the fan frenzy in July have officially started. “I sincerely hope that, as we cheered for the goals in the film, we will also cheer during the matches of our team in Russia. I believe this is the best start to ‘hype up’ for the World Cup, because this is truly a great fan spot.”
“We are very pleased with the entire football campaign that, in a very authentic way shows the fan atmosphere and prepares viewers for football excitement of the world championship, which they will be able to watch everywhere and anywhere with Internet Posvuda offer. Goran and the whole crew on the set have really done a great job and truly got into their fan role, and the song by Zaprešić Boys additionally boosts the atmosphere,” Hrvatski Telekom said in a press release.
One of the key factors of the fan zones will certainly be the fan song from the spot. “I will be a bit immodest, yet realistic, and say that all TV campaigns with our songs as music backgrounds have achieved great success. We believe that we have enabled our clients a new dimension, contributed to attracting the attention of the users and aroused a unique set of emotions, among other things because the audience links the songs to the campaigns they are used for,” said Marko Novosel of Zaprešić Boys.
McCann Zagreb project team: Daniel Vuković (Chief Creative Director), Bianka Stojanov (Business Leader), Petra Mateljan (Account Manager), Ana Marija Žarak (Account Executive), Tomislav Fabijanić (Designer), Igor Miletić (Art Director), Boris Miletić (Senior Copywriter), Emil Zelenko/Igor Poljanac/Sandrino Kasić (DTP managers).
Director: Bruno Anković
Production: Val produkcija
