Australian lingerie brand Honey Birdette is known for its bold and often quite explicit advertising, which has brought them 13 bans from the Australian Ad Standards organization over the years since the regulatory body was launched in 1998.
We already wrote about one of such cases in late 2017, and the latest one came just earlier this month. The brand has now reached out to the industry media that covered these cases, including Media Marketing, with a statement by Managing Director of the company, Eloise Monaghan regarding the latest advertising ban. Below is the entire statement from Ms. Monaghan:
“The board’s decision to ban this ad is ridiculous. How is it that men’s nipples do not warrant complaint, however a highly faded female nipple that is covered by a lace bra can now lead to sexual assault. How offensive?! Should we suggest that all women wear full head to toe swimwear to the beach to avoid being sexually assaulted? It’s the most offensive non-sensical rubbish and it’s 2018.
Ad Standards are fully aware that we are a target and these complaints are engineered by a certain group of religious zealots that want women wearing white gloves and a veil under the pretense of ‘protect the children’. Look at the image! No child is looking at that and saying ‘I’m offended’.
It’s a frightening development for the modern woman and Ad Standards should be ashamed of themselves. We are here to empower woman and we are going to continue to do that,” reads the statement.
The company also noted they have replaced the banned visuals in all of their store fronts with the new Indecent Manor campaign, video of which you can check out below.
