Digital agency Kontra has released its second eBook in English. This time the topic is Advanced Facebook Advertising, as Kontra explains options that many advertisers don’t use despite their usefulness.
“The first eBook in English was downloaded by over 1,000 interested marketers. In that eBook, we explained the basics of Facebook advertising, and as we announced, we have decided to address advanced options in the new eBook,” said Ilija Brajković, partner at Kontra agency.
Facebook reports quarterly ad revenue of over $10 billion, with nearly 50% annual growth. Together with Google, it commands over 60% of the budget invested in online marketing, or 25% of all marketing budgets globally.
“We noticed that many advertisers use only the most basic advertising options, and we wanted to show everyone that there are a whole lot of other options, like monitoring conversions and retargeting. We hope this eBook will help all advertisers achieve better results with their advertising,” said Antonio Krizmanić, traffic manager at Kontra who prepared this eBook.
Along with eBooks, over the last year Kontra has published almost 100 blog posts, and are announcing new eBooks in the coming months.
The eBook can be downloaded free of charge in pdf format on this link.
