Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Digital agency Kontra has issued its first e-book in English. After the previous e-books in Croatian were downloaded by over 12,000 users, the agency now intends to significantly increase the number of downloads, given the much wider target audience.
“After we published five e-books in Croatian, publishing them in English for the global market was a logical next step. With the name change came a change in the language of communication, which was a challenge that we successfully overcame. Since we recorded excellent results of content marketing in the Croatian language, we expect a lot from this new content. Already the organic traffic on the new website has reached the organic traffic which we built over five years on the old website, which is proof that it pays to invest in content on a global basis,” said Ilija Brajković, partner in the agency.
For the first e-book in English Kontra selected the topic of Facebook advertising, due to the large increase in investment in marketing and advertising on the social networks.
“On the old website we had an e-book on Facebook advertising, which was partly obsolete due to the constant changes in Facebook ad interface. This time we decided to first write an e-book for beginners, while the plan is to issue an e-book with advanced options of advertising. More and more resources are being invested in Facebook advertising, but there are a lot of options and features which the users are not aware of, and with these educational materials we want to accelerate the development of digital marketing,” added Paula Bračko, editor of this release.
Along with the e-books, Kontra is investing significant resources in writing a blog, and they have launched a series of webinars titled DigiTime. Next DigiTime will be held today (14 June 2017) at 13:00h on Kontra’s Facebook page entitled “Instagram for business: tips & tricks”. The webinar is in English, so be sure to check it out.
Also, anyone who is interested can downloaded the e-book free of charge in pdf format on the website kontra.agency/ebook-beginners-guide-facebook-advertising.
