Marketing Mreža has awarded organizations, companies, institutions and agencies for the highest quality and most professional individual and integrated campaigns at the third national KAKTUS 2017 Festival of Integrated Communications. Competition for this year’s awards saw 124 projects.
Campaign NEO, by Leo Burnett for Vip Mobile, has won the award in the category For-Profit Integrated Campaign, as well as the Grand Prix – Integrated Campaign of the Year. The same agency won the award in the category of Individual Works – TV for the Vip Tongue Twisters campaign, while Vip Mobile was declared the Advertiser of the Year.
McCann Beograd for the third consecutive year took the Agency of the Year award. In addition, this agency won awards in the categories: Content Integrated Campaign for Pirulols campaign (client: Froneri Adriatic), Innovative Integrated Campaign for democrARtsation project (client: Museum of Contemporary Art in Belgrade) and Individual Works – Viral Video for the project Don’t joke with Slava (client: Carlsberg Serbia).
In the category Individual Works – Radio, the award went to the Communis DDB agency and Imlek for the project Moja Kravica Triangle, while in the category Individual Works – Print award went to the FCB Afirma and Apatin brewery for the Stella Valentines Day ad.
The Hemofarm Foundation and Saatchi & Saatchi have won the prize in the category of Individual Works – BTL for the campaign The Most Important Call in Life. The campaign Insure Your Future, by Represent Communications and Serbian Insurance Association has won the award in the Individual Works – PR category.
The best Social Media and Digital campaign was the project Better to Hang Out With Guarana than From a Branch, which was conceived and realized by Pioniri Communications and brand Knjaz Miloš.
Campaign BIB Band Plays for Kids by Banca Intesa and the agency Right, won in the category of Individual Works – Internal Communications, while the Best Event in the past year was the Trag u boci, prodaja u Koci by agency Homepage and the Coca-Cola HBC Serbia company.
The Choco Milk Interactive Coloring Book project by Direct Media and Imlek Company was named the winner in the category Individual Works – Mobile. In the category Individual Works – Content Marketing, award went to the agency Degordian and their client Nectar for Nectar Buzz launch campaign.
Campaign The One-Horned Deer by Popular Communications and Apatin Brewery has won in two categories – the Best Nonprofit Integrated Campaign and Creative Media Use.
The Ovation BBDO agency has won in two categories – Outdoor for the campaign Where Have the Raspberries Gone? for Frikom, and Direct Marketing for the UniCredit Bank VR Greeting Card project.
This year, the special award #KampanjaNaDar was awarded to the April Studio agency and the Food Bank Association for the campaign, the Food Bank awareness campaign.
