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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

JoomBoos breaks another record, reaching 400.000 YouTube subscribers!

To celebrate the occasion, JoomBoos will treat its fans with an original musical

03/07/2018
in News
2 min read
JoomBoos breaks another record, reaching 400.000 YouTube subscribers!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

After winning a host of awards worldwide, with over 400,000 subscribers JoomBoos has becom Croatia’s YouTube channel with the largest members of the Gen Zs and Millennials, and is the fastest growing channel with original content in this country. With nearly one million unique views every month, JoomBoos is the strongest media platform in the region for generations Z and Y, and brings together top influencers.

As a gift to all loyal fans, to mark the 400,000 subscribers landmark, all JoomBoos creators recorded the first YouTube musical in the world that consists of three original songs.

JoomBoos was launched in November 2015 and in a short time has won 12 prestigious global and European awards and prizes. Apart from being the first choice of the Generation Z in Croatia, and the leading influencer network in the region, the largest international media association, INMA from New York, in 2017 declared JoomBoos the most innovative media project in the world.

In addition to publishing original content on JoomBoos channel, its great potential also lies in innovative concepts such as the series Isti San, and the talent show Videostar, which brought the network a slew of awards.

Google Barometer data shows that 53% of people in Croatia daily watch video content online on average, and it is well known that the new generations of online users are much more difficult to attract and engage. That’s something JoomBoos team succeeded doing. In addition to having an average of 120,000 views per video, the average video viewing time is 3:24 minutes, while JoomBoos’s original formats are watched for an average of almost 8 minutes. JoomBoos not only offers unique content, but creates a strong YouTube community which is the secret of its success.

Amid reaching 400,000 subscribers, all JoomBoos creators collaborated to record the first YouTube musical in the world, that consists of three original songs. Four YouTubers perform the musical, while the director of all the clips is Filip Dizdar. JoomBoos rapper LayZ already has two songs with over 4.7 million views: ‘Nije malo’ and ‘Moja Croatia’, and in the musical, he plays the song ‘Tko se boji vuka još’. Jan Kovačić sings ‘Malo čudni’ in a duet with young musician Lucija Jakelić. The winner of last year’s Videostar competition, Bruno Lukić, will also be singing a duet with Davor Gerbus, and the song is a new hit ‘Mala’.

“We believe this is the best gift for all of our faithful followers,” said JoomBoos’s leader Matej Lončarić. The premiere of the musical has been announced as part of a special episode of the “Isti San” series, on Thursday, July 5, exactly at noon on the JoomBoos YouTube channel.

Tags: InfluencersJoomBoosYoutube
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