Drugi jezik na kojem je dostupan ovaj članak: Bosnian
After winning a host of awards worldwide, with over 400,000 subscribers JoomBoos has becom Croatia’s YouTube channel with the largest members of the Gen Zs and Millennials, and is the fastest growing channel with original content in this country. With nearly one million unique views every month, JoomBoos is the strongest media platform in the region for generations Z and Y, and brings together top influencers.
As a gift to all loyal fans, to mark the 400,000 subscribers landmark, all JoomBoos creators recorded the first YouTube musical in the world that consists of three original songs.
JoomBoos was launched in November 2015 and in a short time has won 12 prestigious global and European awards and prizes. Apart from being the first choice of the Generation Z in Croatia, and the leading influencer network in the region, the largest international media association, INMA from New York, in 2017 declared JoomBoos the most innovative media project in the world.
In addition to publishing original content on JoomBoos channel, its great potential also lies in innovative concepts such as the series Isti San, and the talent show Videostar, which brought the network a slew of awards.
Google Barometer data shows that 53% of people in Croatia daily watch video content online on average, and it is well known that the new generations of online users are much more difficult to attract and engage. That’s something JoomBoos team succeeded doing. In addition to having an average of 120,000 views per video, the average video viewing time is 3:24 minutes, while JoomBoos’s original formats are watched for an average of almost 8 minutes. JoomBoos not only offers unique content, but creates a strong YouTube community which is the secret of its success.
Amid reaching 400,000 subscribers, all JoomBoos creators collaborated to record the first YouTube musical in the world, that consists of three original songs. Four YouTubers perform the musical, while the director of all the clips is Filip Dizdar. JoomBoos rapper LayZ already has two songs with over 4.7 million views: ‘Nije malo’ and ‘Moja Croatia’, and in the musical, he plays the song ‘Tko se boji vuka još’. Jan Kovačić sings ‘Malo čudni’ in a duet with young musician Lucija Jakelić. The winner of last year’s Videostar competition, Bruno Lukić, will also be singing a duet with Davor Gerbus, and the song is a new hit ‘Mala’.
“We believe this is the best gift for all of our faithful followers,” said JoomBoos’s leader Matej Lončarić. The premiere of the musical has been announced as part of a special episode of the “Isti San” series, on Thursday, July 5, exactly at noon on the JoomBoos YouTube channel.