Source: Adweek
Adweek has prepared an interesting infographic on the ways women use their smartphones today. It is well known that smartphones today have far more applications than communication alone, and the research company PopSugar Insights wanted to explore the ways women use them.
And they use their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning. Almost half of women ages 18 to 34 check their phones as soon as they wake up, and another 36 percent check them within five minutes. Screens have become so ingrained that over 60 percent of women own two or more mobile devices and use them on a daily basis.
According to Rob McLoughlin, vp at PopSugar Insights: “Our research shows the incredible degree to which smartphones are a millennial woman’s constant companion, a gateway to constantly connecting with her passion points and increasingly becoming her mobile wallet. Marketers need to lean into the disruption these devices wield and deliver content and commerce offerings that seamlessly fit into her daily routine.”
