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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Infographic: Tesla’s vision of the Internet

120 years ago, Tesla set the foundations of the digital world of wireless communication, and gave his vision of the connected humanity

07/07/2017
in News
3 min read
Infographic: Tesla's vision of the Internet 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Lazar Bošković, Creative Director, AgitPROP

Modern communication technologies are based on the application of the patents of Nikola Tesla, the world’s and Serbia’s greatest scientist, born on 10 July, 1856. His famous Wardenclyffe Tower and Laboratory in Long Island – built, but also destroyed, at the beginning of the 20th century – were supposed to be the beginning of something which could be called an “analogue Internet”.

Nikola Tesla first announced the essence of his wireless transfer vision in the 1900 “The World System” project. Speaking in the technical dictionary of the time, he described in 12 points what is now called wireless Internet, mobile telephony and GPS. In the autobiography My Inventions (1919) Tesla writes that he started to commercialize “The World System” in 1900, and explains:

“The ‘World-System’ has resulted from a combination of several original discoveries made by the inventor in the course of long continued research and experimentation. It makes possible not only the instantaneous and precise wireless transmission of any kind of signals, messages or characters, to all parts of the world, but also the inter-connection of the existing telegraph, telephone, and other signal stations without any change in their present equipment.”

Later, in 1908, he described it in more detail in the journal Wireless Telegraphy & Telephony, in the article “The Future of the Wireless Art,” and his prediction of the future was published in 1909 by the New York Times, and the journal Popular Mechanics, in the article “Wireless of the future”, in which Tesla says:

“It will soon be possible, for instance, for a business man in New York to dictate instructions, and have them appear instantly in type in London or elsewhere. He will be able to call up, from his desk, and talk to any telephone subscriber in the world. It will only be necessary to carry an inexpensive instrument, not bigger than a watch, which will enable its bearer to hear anywhere, on sea or land, for distances of thousands of miles. One may listen or transmit speech or song to the uttermost parts of the world. In the same way any kind of picture, drawing, or print can be transferred from one to another. It will be possible to operate millions of such instruments from a single station. Thus it will be a simple matter to keep the uttermost parts of the world in instant touch with each other. The song of a great singer, the speech of a political leader, the sermon of a great divine, the lecture of a man of science may thus be delivered to an audience scattered all over the world.”

Some mobile phone manufacturers suggest that Tesla’s vision back then was the announcement of smartphones. However, when you look at more comprehensively what Tesla wrote and spoke at the beginning of the 20th century, the conclusion is that his words speak more about the technology of today that unites all aspects of communication and information transfer, and that is the Internet, regardless of the particular device. This is also reflected in the multimedia project “Tesla’s Vision of the Internet”, available at teslinavizijainterneta.rs.

Infographic “Tesla’s Vision of the Internet” shows how everything that Tesla mentioned in 12 points of his “World System” is available to every Internet user today – either via a computer, or via a mobile phone. It shows in parallel Tesla’s visionary words and old photographs from Tesla’s time on the one hand, and on the other hand are descriptions of today’s information and communication technologies whose backbone is exactly the Internet.

Mobile exhibition “Tesla’s Vision of the Internet” has been exhibited seven times since 2012 in Belgrade and Novi Sad. It is available in the form of 15 panels and is freely provided for exhibition needs to interested institutions. The author is Lazar Bošković, it was made in the co-production of the Register of the National Internet Domain of Serbia, the Gallery “O3one” and the Museum of Nikola Tesla, and the designer was Dušan Vojnov (Orange studio).

The motives of the exhibition were the foundation for the monodrama “Tesla and wireless connecting of the world”, which speaks of the significance of his inventions in the contemporary digitized lifestyle. Namely, every digital device in the world (a computer, a smartphone …) has technologies based on Tesla’s patents, such as “and” logical circuit and wireless transmission. Both originate from a patent for a remote control boat, which Tesla showed on a pond in New York’s Madison Square Garden, in 1898.

Tags: AgitPROPInfographicLazar BoškovićTesla
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