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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

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    Irena-naslovna

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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Home News

Imago Ogilvy and Franck Tea are following their emotions

Six limited edition teas were launched within the campaign

05/03/2019
in News
2 min read
Imago Ogilvy and Franck Tea are following their emotions 3

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Leaning on the filed of emotions, Franck Teas introduced a new communication platform, which can be summarized within its tagline Franck Tea. Follow Your Feelings. The wide range of teas serves as the basis for communicating a wide range of human emotions. Franck tea has been with us for 50 years now, with a palette of teas that accompanies every one of our feelings, no matter how simple or unique. It has the role of a companion with which it is easier to follow one’s own feelings.

Tea in our region is mostly drank in the winter months, mostly due to its functional benefits to the body. To underline that tea is an excellent choice at any time, the highlight of the campaign was the question: “Why look for reasons to enjoy tea when it’s enough to follow the feeling”.

Authenticity and unique communication style is visually accomplished by illustration, a new element that enriches the communication so far and is targeting the younger target group. Mateja Kovač (http://www.matejakovac.com/) is the author of a series of visuals that accompany the TV ad.

 

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Imago Ogilvy and Franck Tea are following their emotions
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Six limited editions of teas were launched as part of the campaign. They can be found in an attractive location within the Zagreb Advent, which on that occasion received the name “Osječajnik” (the Feelings Pot). Each of the six selected flavors is packed in a unique emotion, illustrated on the packaging.

 

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“The new direction of communication has been selected for several reasons, and is based on research into the habits, preferences and expectations of tea consumers. This communication platform has enabled us to focus more on activities aimed at meeting the needs of our primary target group, young women, with the effect of rejuvenating the Franck brand, as well as a stronger development of tea culture and thereby increasing consumption as a key market leader. On the other hand, it has enabled us to communicate outside the season with which tea is traditionally linked, through creating emotional connections with the brand. Franck Tea. Follow Your Feelings‘ represents a communication platform that opens up space for promotion through linking to positive emotions, while defining a striking and clear message for long-term connections with consumers,” said Tena Turčinović, brand manager.

 

CREDITS:

Creative&Art Director: Darko Bosnar

Copywriter: Ana Burazer, Josip Listeš

Copywriter Junior: Barbara Sabo

Strategic Planning Director: Dina Dretvić

Group Account Director: Ana Šutić Renić

Account Manager: Andrea Antunović

Account Executive: Maria Šimurina

Art Director: Srećka Gmaz, Saša Perić

Designer: Tea Šubat

 

CLIENT:

Livija Dević Vuljanić, Marketing Manager

Tena Turčinović, Brand Manager

Tags: FranckImago OgilvyImago Ogilvy
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