Ad for Pharmas’ Dormirin, a product that alleviates falling asleep and ensures more peaceful and quality sleep, has been included in the latest issue of Lürzer’s Archive. Generally, the third edition of the magazine in the year is known as the Cannes issue, because it mostly features print ads that won at Cannes Lions. This is the third time that the ads of Imago are included in this magazine, among the elite of the world of advertising.
“We had devoted a lot of time to this ad, and I’m very happy that this was recognized at a global scale. Obviously the idea and art direction of Imago’s team again succeeded in meeting the criteria of the most prestigious magazine of print ads in the world. It is widely known that over one thousand ads from around the world are applied for every issue of Lürzer’s report, and only the best of the best get published. All the greatest worldwide creative names, in their portfolio, right next to the awards from Cannes, Eurobest, London, include their success of publication of their ads in Lürzer’s Archive magazine. That says volumes about the greatness of this publication. It is very important for us that the agency constantly brings out things that are in terms of idea and implementation at a very high production level, and are recognized globally. I have always said that regardless of the fact that we work on a very small market, with very small budgets, we can certainly do things that will achieve successes out there and be noticed,” said Darko Bosnar, Art & Innovation Director of Imago Ogilvy agency.
“This is the third time in a relatively short period of time that our ads are published in Lürzer’s Archive, and when viewed from the side, it now seems easy to do. But so does Ronaldo’s dribbling when you watch him on the screen, but there’s an incredible amount of effort behind it, and when you try to do it yourself, you see it’s not that simple,” explained Igor Mladinović, Chief Creative Officer of Imago Ogilvy.
CREDITS
Agency: IMAGO Ogilvy!
Chief Creative Director: Igor Mladinović!
Art&Innovation director (Idea): Darko Bosnar!
Copywriter: Darko Bosnar, Domagoj Delić!
Illustrator: Oscar Ramos!
Account Manager: Irena Lešković
