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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Imago engages one of the world’s best illustrators for Dormirin ad

Zagreb advertising agency Imago has once again pushed the boundaries of creative print advertising in the region with the new Dormirin ad

24/02/2016
in News
2 min read
Imago engages one of the world’s best illustrators for Dormirin ad 6

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

In addition to an interesting idea, which is always the foundation of a good ad, Imago decided to take production to the highest professional level this time by engaging one of the best and most awarded international illustrators, Oscar Ramos (www.behance.net/piensapositivo).

Imago says it was a pleasure to work on this campaign because they had the full support of the client, with the mutual attitude: “Let’s find the best person to make this idea shine to the fullest.”

Darko Bosnar, Art&Innovation Director at Imago, just like the character in the visual, didn’t sleep a moment until he had found a solution, and says that he had been waiting for a long time for a chance to put the name of one particular illustrator on the table, Oscar Ramos. Chilean illustrator Ramos has become a global star among illustrators thanks to his particular style and technique of drawing; he has won all the major awards for his work and has collaborated with the world’s largest agencies.

“It’s a great privilege when you have the opportunity to have your ideas and art direction visualized by an illustrator of the caliber of Oscar Ramos. This level of implementation, due to budget restrictions, is unfortunately not part of our daily lives. But it’s nice that there are people who recognize ideas worth investing in, and who await the results with the same zeal as you. I love this job because of such projects. Also, I like to set myself higher goals than I think I can jump. I guess this is the only way to surpass oneself,” said Bosnar.

Tomislav Maričević from Pharmas pointed out that as Dormirin is a leading product in its category, they wanted a communication campaign that would push the boundaries of the normal and expected in this area, one that would communicate the essence of the product in a memorable way. “Our creative agency Imago fulfilled all expectations with their idea, and the result is an ad that truly stands out from the industry standard.”

 

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CREDITS:
Agency: IMAGO
Chief Creative Director: Igor Mladinović
Art&Innovation Director: Darko Bosnar
Copywriter: Darko Bosnar, Domagoj Delić
Illustrator: Oscar Ramos
Account Manager: Irena Lešković

Tags: Imago
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