Source: Adweek
Ikea continues its playful responses to news about very expensive things with a fun take on Leonardo da Vinci’s Salvator Mundi painting, which sold last week at auction for a staggering $450 million.
Check out the Ikea ad below, which the Swedish brand’s in-house Creative Hub whipped up for a social post, with help from ad agency Acne:
The amusing focus on affordability is something Ikea also played around with in its famous response to Balenciaga’s pricey version of Ikea’s iconic blue bag.
In a press release, Ikea noted that you could buy 15 million Billy Bookcases for the price of one Salvatore Mundi.
“At Ikea, we believe anyone should have the possibility to decorate their home without spending their life savings,” says Morten Kjaer, creative director at Ikea Creative Hub. “That’s why Ikea offers a range of frames that work with any photo, print or painting you want to show off, even those from the 1490s.”
Oh, and frame humor has been trendy around the artwork, too.
