On the stage of Dani komunikacija 2026, the winners of the 16th edition of IdejaX, the national showcase of the best creative ideas and marketing projects in Croatia, were announced. Among more than 220 submitted entries, the expert jury selected the best projects across four main category groups: Best on Market, Best in Channel, Best Branding & Rebranding and Best of Positive Change.
Alongside Bruketa&Žinić&Grey, the highest-ranked agencies of this year’s edition also included Imago Ogilvy, Studio Sonda, BBDO Zagreb and Studio Tumpić/Prenc.
I. BEST ON MARKET
Food
Gold in the Food category was awarded to Mylando and Studio Tumpić/Prenc for the project Famìa – House of local products, while silver went to Marodi and Bruketa&Žinić&Grey for the project Marodi Valjana, kao nekad – campaign for rolled pasta.
Alcoholic Beverages
The highest recognition in the Alcoholic Beverages category went to the project The Label Created by the Wine Itself – Piquentum Brut Nature, created by Piquentum (Vinski Podrum Buzet) and Studio Sonda. Silver awards were won by Zagrebačka pivovara and BBDO Zagreb for the projects Little Things and Regular Service.
Non-Alcoholic Beverages
In the Non-Alcoholic Beverages category, gold was awarded to Studenac and Imago Ogilvy for the project The Last GUC GUC, while bronze went to Naturalis and CTA komunikacije for the project The Most Beautiful Story from Nature.
Health & Pharmaceuticals
The project Correct Yourself, created by Croatia Poliklinika and Bruketa&Žinić&Grey, won gold in the Health & Pharmaceuticals category.
Telecommunications Services
In the Telecommunications Services category, Hrvatski Telekom won two silver awards together with Imago Ogilvy for the project Let’s Understand Each Other and with Bruketa&Žinić&Grey for the project HT GPS Locator – so you always know where your pet is. Bronze awards went to the projects bonbon is your way, created by Hrvatski Telekom and Señor, and Children’s Business by A1 Hrvatska and BBDO Zagreb.
Financial Services, Insurance & Fintech
Silver awards in this category went to Wiener osiguranje and BBDO Zagreb for the project Crystal Clear, as well as to Fleka and Šanavala for the project Presto Means Express!. Bronze awards were won by Erste banka and BBDO Zagreb for the projects Crazy and You Choose How You Play.
Retail
Silver in the Retail category went to Kaufland and ZOO agencija for the project Alles Has It. And the Price Fits., while bronze was awarded to INA and Imago Ogilvy for the project Travel Home Singing.
Household
The project Pumpkin, created by IKEA SEE and BBDO Zagreb, won silver in the Household category.
Tourism, Culture & Leisure
Gold in this category was awarded to HDLU and 404 / MYTY for the project 60th Zagreb Salon. Silver went to the project Zagreb MUV, created by City of Zagreb, Zagreb Tourist Board and Superstudio, while bronze was awarded to the project Children Should Listen to Their Parents by Ministry of Culture and Media of the Republic of Croatia and Superstudio.
Corporate Communications
In the Corporate Communications category, gold was won by Hrvatski Telekom and Imago Ogilvy for the project My Connection. Two silver awards went to the project Footnote by Señor and Smart Billboards for a Smarter Society by Europlakat and Pink Moon. Bronze was awarded to Hrvatski Telekom and Bruketa&Žinić&Grey for the project When You’re the Best, Everyone Knows Your Name.
Technology & Electronics
Silver in the Technology & Electronics category was awarded to Span and Bruketa&Žinić&Grey for the project An Identity That Never Sleeps.
Miscellaneous
In the Miscellaneous category, gold went to PULA HERCULANEA and Studio Sonda for the project Diskontejner Rebus – Your Bring-and-Take Station, while bronze was awarded to the project Don’t Get Taken for a Ride on Taxi Prices by Zagreb Tourist Board and Šanavala.
II. BEST IN CHANNEL
Best TV Spot & Film
Gold in the Best TV Spot & Film category was awarded to Erste banka and BBDO Zagreb for the project Crazy. Silver awards went to the projects Little Things by Zagrebačka pivovara and BBDO Zagreb, Presto Means Express! by Fleka and Šanavala, and Valjana, kao nekad – campaign for rolled pasta by Marodi and Bruketa&Žinić&Grey. Bronze was awarded to Wiener osiguranje and BBDO Zagreb for Crystal Clear, Erste banka and BBDO Zagreb for You Choose How You Play, and Vivax (M SAN Grupa) and Šanavala for Works best with life.
Best Online Video
The project The Last GUC GUC by Studenac and Imago Ogilvy won gold in the Best Online Video category, while silver went to the project MURALYS ON WHEELS by JGL and UTORAK.
Best Print (Ad, Publication, Poster)
Gold was awarded to Hrvatski Telekom and Imago Ogilvy for the project My Connection. Silver went to the project Fables That Protect Nature by Association BIOM and Señor, while bronze was awarded to A Forest of Data with Roots in Sustainability by IGEPA Plana and Bruketa&Žinić&Grey.
Best Outdoor – OOH
Silver awards in this category went to Europlakat and Pink Moon for Smart Billboards for a Smarter Society and to Hrvatski Telekom and Bruketa&Žinić&Grey for The Billboard That Finds Lost Dogs. Bronze went to When You’re the Best, Everyone Knows Your Name by Hrvatski Telekom and Bruketa&Žinić&Grey, as well as Don’t Get Taken for a Ride on Taxi Prices by Zagreb Tourist Board and Šanavala.
Best Digital Outdoor – DOOH
Gold was awarded to Croatia Poliklinika and Bruketa&Žinić&Grey for the project Correct Yourself. Bronze awards went to HT GPS Locator – so you always know where your pet is by Hrvatski Telekom and Bruketa&Žinić&Grey, as well as SIRious Winter by Globalna hrana / McDonald’s Hrvatska and Futura DDB.
Best Experiential Advertising & Events
The project Correct Yourself by Croatia Poliklinika and Bruketa&Žinić&Grey won gold in the Best Experiential Advertising & Events category. Bronze awards were won by Heineken and Boiler powered by Degordian for Match of A Lifetime and by Hrvatski Telekom and Bruketa&Žinić&Grey for The Billboard That Finds Lost Dogs.
Best Audio & Radio
Silver was awarded to INA and Imago Ogilvy for the project Travel Home Singing.
Best Packaging – Small Batch
Two gold awards in this category went to Piquentum (Vinski Podrum Buzet) and Studio Sonda for The Label Created by the Wine Itself – Piquentum Brut Nature and to Mylando and Studio Tumpić/Prenc for Famìa – House of local products. Silver went to King Tomislav by Croatian Mint and Dig studio. Bronze awards were won by ĆURIN and Dig studio for Fjori Fôra Herbal Teas, Vinska klet Bjana and Futura DDB for Handtouched by Bjana, and Duh u boci and Kofein for Sky.
Best Packaging – Large Batch
Silver awards went to NoCap and Studio Sonda for NO!CAP Granola Packaging and to Koestlin and Imago Ogilvy for Paris Redesign. Bronze was awarded to Baro and Dig studio for Baro Dog Food, Maraska and Kofein for Maraska Heritage Pelinkovac, and Marodi and Bruketa&Žinić&Grey for Marodi Superfoodie Packaging.
Best Idea on Social Media
Gold in this category was awarded to Studenac and Imago Ogilvy for the project The Last GUC GUC.
Best Digital Product
Silver was awarded to Croatia Poliklinika and Bruketa&Žinić&Grey for the project Correct Yourself.
Best Creative Use of Technology
Gold went to the project Correct Yourself by Croatia Poliklinika and Bruketa&Žinić&Grey. Silver awards were won by Hrvatski Telekom and Imago Ogilvy for Let’s Understand Each Other and by INA and Imago Ogilvy for Travel Home Singing. Bronze went to Hrvatski Telekom and Bruketa&Žinić&Grey for HT GPS Locator – so you always know where your pet is.
III. BEST BRANDING & REBRANDING
Branding
Gold awards were won by PULA HERCULANEA and Studio Sonda for Diskontejner Rebus – Your Bring-and-Take Station, Gone fishing and Señor for Gone fishing, and City of Zagreb, Zagreb Tourist Board and Superstudio for Zagreb MUV. Silver awards went to Mylando and Studio Tumpić/Prenc for Famìa – House of local products, Croatian Deaflympic Committee and Bruketa&Žinić&Grey for HDO – branding and visual identity, and Union Foods and Šanavala for Shout with Your Mouth Full!. Bronze awards were won by Maraska and Kofein for Maraska Heritage pelinkovac, NoCap and Studio Sonda for NO!CAP Granola – Every NO Counts, and Fleka and Šanavala for Presto Means Express!.
Rebranding
Gold in the Rebranding category was awarded to Span and Bruketa&Žinić&Grey for the project An Identity That Never Sleeps. Silver awards went to Baro Rebranding by Baro and Dig studio, Brando Rebranding by Brando and Dig studio, Nutris Rebranding by NutriS and Dig studio, and Paris Redesign by Koestlin and Imago Ogilvy.
IV. BEST OF POSITIVE CHANGE
Nature
Gold in the Nature category was awarded to PULA HERCULANEA and Studio Sonda for the project Diskontejner Rebus – Your Bring-and-Take Station. Silver went to Fables That Protect Nature by Association BIOM and Señor.
Society
Silver awards were won by Ministry of Culture and Media of the Republic of Croatia and Superstudio for Children Should Listen to Their Parents, Croatia Poliklinika and Bruketa&Žinić&Grey for Correct Yourself, Hrvatski Telekom and Imago Ogilvy for My Connection, and Zagrebačka pivovara and BBDO Zagreb for Regular Service. Bronze awards went to Hrvatski Telekom and Imago Ogilvy for Let’s Understand Each Other, Hrvatski Telekom and 404 / MYTY for Bye-Bye to Every Hate Speech, and Europlakat and Pink Moon for Smart Billboards for a Smarter Society.
This year’s edition of IdejaX once again demonstrated how the regional creative scene is moving away from classic “campaign-first” models and increasingly turning toward projects that combine creativity, design, technology, user experience and social context. Among the awarded works, the projects that stood out the most were those that successfully connected a functional idea with a cultural or real market problem, confirming that the domestic industry is rewarding not only campaign visibility, but increasingly the relevance and concrete value of the idea itself.
