Source: Campaign
Google UK and their agencies Droga5 and Bartle Bogle Hegarty have launched a new campaign showcasing the tech giant’s new flagship phone, the Pixel 2.
Pixel 2 was launched with a teaser spot “Funny you should ask“, which featured the many questions asked about smartphones on Google Search, the next ad, „History“, refered to company’s legacy of innovation and asking questions, and this final spot brings a Q&A fashion, wanting to encourage users to ask more questions about Pixel 2.
The ad focuses on the phone’s features including its smartphone camera, unlimited photo storage, and the Google Assistant.
The data driven OOH campaign for Pixel 2 features local influencers, and uses location, audience, traffic, and moment-specific data, to dynamically adapt what’s featured on the ads.
On Friday evenings, for example, digital billboards in nightlife hotspots ask, “Did my nightlife just get brighter?” showcasing the Pixel 2’s low-light camera.
