Project JoomBoose, the largest network of YouTube channels which gathers the best regional YouTubers, was named the most innovative media project in the world. JoomBoose was handed the prestigious award at the INMA Global Media Awards in New York.
“This award won in New York is a dream come true! The feeling is just indescribable! I’m extremely proud of this prestigious award, it is a recognition for all my colleagues who contributed to this great success, we know that the project is very successful because it won over young audiences, which are every hard to reach. We launched a revolution in the media market, we proved it with special projects – the first talent show on YouTube ever Videostar, the first YouTube series in the region ‘Isti san’, and it was recognized by advertisers as an attractive channel. I am extremely happy that we have gathered the best YouTubers in the region who daily create content that audience simply loves to watch. After the market has recognized us, now the whole world applauded for the project JoomBoose, we promise that we will bring even more,” said JoomBoose project manager Matej Lončarić at the award ceremony.
JoomBoose, the fastest growing regional YouTube channel that brings together the best Youtubers, today has more than 171,000 subscribers, an average of 70,000 views per video, while the total number of views exceeds 30 million!
“But the biggest success of JoomBoose is not only the large numbers of viewers and subscribers, but its connection with the audience. Videos on JoomBoose have record audience engagement within hours after they are published, and it is the only medium that creates such a relationship with the audience. The fact that it was recognized by INMA, as the best in the world for the most innovative project, little more than a year after it started, represents a record success and a great incentive for all the new projects that we are preparing,” said Jasna Zemljić, Head of innovation projects.
A big recognition in New York also went to the project Better Education, Better Croatia, which entered the top 3 community service campaigns in the world.
“I’m very proud of the work and success of my colleagues. This is another proof that 24sata, as the leading media brand in Croatia, is recognized even beyond Croatian borders,” said editor in chief of 24sata Goran Gavranović.
