PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Generation Z in Croatia: Glued to their mobile, they adore YouTube and Instagram

Part of the research was focused on the favourite brands of Generation Z

20/10/2017
in News
2 min read
Generation Z in Croatia: Glued to their mobile, they adore YouTube and Instagram

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Marina Culic Fischer and Matej Loncaric

Who is this generation who don’t remember the world pre internet nor mobiles, who watch YouTube instead of TV, and follow the latest trends on the pages of their favourite influencers.

In order to understand more about  Croatian  generation  Z, agency DIALOG komunikacije, in collaboration with JoomBoos, a project by 24sata, undertook  first ever research  into the young people born in latter half of the nineties and early 2000.

There were 1667 research participants from Generation Z from all of Croatia. The aim was to discover their media habits and opinions on brands and influencers on social media and video platforms.

Research results show that 87% of Generation Z use social media daily, 92% consider Instagram the coolest. YouTube has a following of 94% participants, and quarter of them watches YouTube all day. Eighty seven percent participants use mobiles predominantly to view YouTube (45%). To communicate with their friends, they use Facebook Messenger, Instagram and WhatsApp.

Almost all the members of Generation Z (97%) follow an influencer, and 59% purchase products and services on the recommendation of that influencer. Most followed influencers are JoomBoos’s Filip Dejanovic, also known as Sikrt, Matija Lazarevic, also known as Lay Z, Marko Vuletic and Davor Gerbus.

Generacija Z u Hrvatskoj: Ne odvajaju se od mobitela, obožavaju YouTube i Instagram

The research also delved into favourite brands of Generation Z. In the food category, first place went to McDonald’s, in the drinks category Coca-Cola was dominant. In the category of cosmetics, Essence was the most favoured and Samsung in the technology category. One of the most favoured brands in clothing and footwear was adidas, and the participant singled adidas as a brand they cannot live without.

Once the results of the research were published, the director of DIALOG komunikacije agency Marina Culic Fischer said: “Generation Z is the new generation of consumers whose values and habits influence global and local media scenes as well as brand communication. We in DIALOG are proud to be first in Croatia to recognise this target group which we should focus upon because they are creating trends today that reach into the future.”

Matej Loncaric, the founder of media platform JoomBoos added: “In less than 2 years we have managed to attract over 260 000 friends of JoomBoos channel, which for a regional market is a very respectable number. With our original series, first regional YT showing and talent show Videostar we managed to achieve what other media strive to achieve – 90% view time of each of the content we put out and maximum performance on social media.

Even so success is not measured in numbers alone. Our greatest strength is the special bond with our target audience. With the content created by the top professionals in our team we mould positive values in our society, we educate and influence a new generation of kids. The message we send is that they are an important part of society; we respect them and understand their world. The award we received from INMA as the most innovative brand in the world is proof enough.”

 

Tags: Dialog komunikacijeGen ZGeneracija ZJoomBoos
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