Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Since the German bus operator and start-up FlixBus entered the market in the CEE region with headquarters in Zagreb, experience of bus travel will never be the same again. New standards are being set, new travel experiences, and buses are becoming a cool way to commute. Digitization, high technology, PR and marketing should be nothing now for 2016, but for the bus industry, this could be a revolution in the region.
Passengers are being cared for more than ever, and the perception of drivers is changing as well. Hi-tech background, online and offline marketing campaigns, regular use of social networks such as Facebook with more than 1 million fans, Instagram with almost 13,5k followers, Twitter with almost 5,5K followers, LinkedIn and Xing, press conferences, corporate communications and relations PR by regions in order to properly approach each market, availability of high-quality multimedia, a mobile app in 16 European languages, functional and transparent website on 22 European languages, web shop, FAQs, customer support, boo of standards, brand management, quality management, QR codes on smartphones instead of paper bus tickets and identification of passengers by smartphone and driver’s app, all these are striking changes in the industry that the media not long ago did not pay any attention, and bus operators did not express any interest in public relations or marketing campaigns.
FlixBus is a strong international brand with teams in Berlin, Munich, Paris, Milan and Zagreb working on it. The efforts they make in standardizing services and their recognition throughout Europe, and since recently in our region as well, are increasingly coming to the fore. This is further strengthened by the recently launched mobile app in Croatian language that represents an additional springboard in the bus industry of our region.
Does FlixBus thus push the limits, especially when it comes to the countries of Eastern Europe? You be the judge of that, but what was once a means of transportation from point A to point B, today has grown into a new travel experience. A new generation of bus passenger is being created, and long-term trust is being built, while the possibility of planning a travel to 900 destinations and 20 European countries, and buying tickets through a mobile app is becoming a standard.
What is FlixBus?
FlixBus start-up was founded in 2013 in Germany and from the very beginning, it embraced the experience and quality of regional small and medium enterprises (bus operators) with which it successfully cooperates. Since then, it has spread throughout Europe, taking over bus operators like Megabus and Postbus, expanding the network through 20 countries (so far), and its entry in the Croatian market is only the beginning of “a revolution in travel across Eastern Europe” as the company describes it. The expansion will continue in the future to Bosnia and Herzegovina, Serbia and other countries of Eastern Europe.
Thanks to the network planning and excellent hi-tech background system, FlixBus offers 100,000 daily bus lines to 900 destinations and 20 countries and is Europe’s biggest long-distance bus network. Headquartered in Berlin, Munich, Paris, Zagreb and Milan, FlixBus teams are engaged in network planning, customer service, quality, marketing and sales, as well as the process of planning business and technological development.
Regional bus partners, which are usually successful family enterprises built on generations of success, are responsible for the daily performance of the transportation of passengers and a fleet of green buses, which are characterized by the highest standards of comfort and safety. Innovation, entrepreneurial spirit and a strong international brand, combined with the experience and quality of traditional bus companies, make up a strong network of bus lines within Europe. This unique international business model has brought green FlixBuses millions of passengers from all over Europe and has created thousands of new jobs.