PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Fighting against pandemics with solidarity and knowledge 

Solidarity in the first place

21/09/2021
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The basic crisis postulate says that no organization is immune to crisis. While organizations are more easily affected by the crisis, during last month we have been facing crisis events greater than those related to the H1N1 virus, which struck and left speechless the entire world more than a decade ago.

Not everything is negative

In addition to many health and economic challenges, fear, and anticipation of an ending of these new circumstances, the pandemic brought us some positive things as well. It was able to unite people, awake hidden humour, to encourage solidarity and inspire numerous individuals to help those in need.

With many humanitarian projects already behind them, well-known athletes, companies, and entrepreneurs decided to step in again and help the governments of the countries of the region. Novak Djokovic, Luka Modric, entrepreneur Petros Stathis, Agram BiH Group, Sheikh Mohammed bin Zayed Al Nahyan of the United Arab Emirates and many others showed their support through generous donations to health care systems and medical workers in the region.

Solidarity in the first place

Many EU leaders call for solidarity. When it all started, Luka Modric and Novak Djokovic decided to help. By helping maternity hospitals and donating respirators to hospitals in Croatia and Serbia they have once again proved that they are not just successful athletes, but also have big hearts.

Large companies like Agram BiH decided to join in and contribute, as well as other individuals. Sheikh Mohammed bin Zayed Al Nahyan, driven by the beauty of this country, donated 11.5 tons of medical equipment to Croatia, and entrepreneur Petros Stathis donated the Government of Montenegro medical equipment, including masks, gloves, glasses, test kits and other essential medical supplies, worth 2 mil EUR.

At this moment, when we are still waiting for the pandemic to reach its peak, these donations are valuable tool enabling health professionals save lives.

Knowledge against pandemics

In addition to financial aid, knowledge is also needed to overcome the pandemic. By providing access for their education and preparing instructions on how to maintain business and efficiency at a high level, LinkedIn and HURA are just some of the positive examples of sharing knowledge and education.

HURA issued 5P Guide to answer how to tackle new circumstances effectively and fight the pandemic, while LinkedIn provided access to free training to maintain business efficiency and advice on how to cope with a new workplace environment successfully.

Communication and solidarity are, now more than ever, vital to establish foundations for future growth. There is no doubt this crisis will end, enabling all industries, including communications, to learn from this situation.

Tags: Croatia
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