The basic crisis postulate says that no organization is immune to crisis. While organizations are more easily affected by the crisis, during last month we have been facing crisis events greater than those related to the H1N1 virus, which struck and left speechless the entire world more than a decade ago.
Not everything is negative
In addition to many health and economic challenges, fear, and anticipation of an ending of these new circumstances, the pandemic brought us some positive things as well. It was able to unite people, awake hidden humour, to encourage solidarity and inspire numerous individuals to help those in need.
With many humanitarian projects already behind them, well-known athletes, companies, and entrepreneurs decided to step in again and help the governments of the countries of the region. Novak Djokovic, Luka Modric, entrepreneur Petros Stathis, Agram BiH Group, Sheikh Mohammed bin Zayed Al Nahyan of the United Arab Emirates and many others showed their support through generous donations to health care systems and medical workers in the region.
Solidarity in the first place
Many EU leaders call for solidarity. When it all started, Luka Modric and Novak Djokovic decided to help. By helping maternity hospitals and donating respirators to hospitals in Croatia and Serbia they have once again proved that they are not just successful athletes, but also have big hearts.
Large companies like Agram BiH decided to join in and contribute, as well as other individuals. Sheikh Mohammed bin Zayed Al Nahyan, driven by the beauty of this country, donated 11.5 tons of medical equipment to Croatia, and entrepreneur Petros Stathis donated the Government of Montenegro medical equipment, including masks, gloves, glasses, test kits and other essential medical supplies, worth 2 mil EUR.
At this moment, when we are still waiting for the pandemic to reach its peak, these donations are valuable tool enabling health professionals save lives.
Knowledge against pandemics
In addition to financial aid, knowledge is also needed to overcome the pandemic. By providing access for their education and preparing instructions on how to maintain business and efficiency at a high level, LinkedIn and HURA are just some of the positive examples of sharing knowledge and education.
HURA issued 5P Guide to answer how to tackle new circumstances effectively and fight the pandemic, while LinkedIn provided access to free training to maintain business efficiency and advice on how to cope with a new workplace environment successfully.
Communication and solidarity are, now more than ever, vital to establish foundations for future growth. There is no doubt this crisis will end, enabling all industries, including communications, to learn from this situation.
