The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, and Gunn Report, the global index of creative excellence in advertising.
Now in its fifth year, a total of 1045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for this latest Good Report. The ranking is created by combining the industry’s recognition with the performance measured by the Gunn Report, as well as the promotional effort behind the campaigns and the general public’s recognition from public votes organized by ACT Responsible. There is no complicated criteria or categories, just great work for Good.
The Good Report 2017 is made-up of 40 campaigns, of which 31 are for NGO’s, institutions and foundations and 9 are for commercial brands.
Taking the top places in this year’s rankings are:
Most successful Campaigns promoting good causes 2017
#1 Fearless Girl, McCann New York – State Street Corporation
#2 Switch it off, Ogilvy Germany, Berlin – Amnesty International
#3 Meet Graham, Clemenger BBDO Melbourne – Transport Accident Commission
#4 Evan, BBDO New York – Sandy Hook Promise
#5 The First Braille Smartwatch, Serviceplan Germany – Dot Incorporation
Most successful Agencies promoting good causes 2017
#1 – BBDO New York – USA
#2 – McCann New York – USA
#3 – Ogilvy Berlin – Germany
#4 – Clemenger BBDO Melbourne – Australia
#5 – Serviceplan München – Germany
Most successful Networks promoting good causes 2017
#1 – BBDO Worldwide
#2 – FCB Worldwide
#3 – McCann Worldgroup
#4 – Ogilvy & Mather Worldwide
#5 – Young & Rubicam Group
Most successful brands promoting good causes 2017
#1 – Amnesty International
#2 – WWF
#3 – UNICEF
#4 – Red Cross
#5 – Greenpeace
Act Responsible has created «The Good Report» in collaboration with Gunn Report, to celebrate the wonderful work and dedication that thousands of agencies are making to support major causes, in order to further motivate and inspire creativity as well as the continued production of new campaigns.
To see The Good Report 2017 in full visit http://act-responsible.org/the-good-report/
The campaigns featured in The Good Report will be exhibited at the annual Act Responsible Expo held at the Cannes Lions 65th international festival of creativity in June.
