By: Dejana Videnovic, Account Executive, Native Network
We would all like to know what our customers are really like- what their habits are, their desires, their dislikes and their favourite media. In the marketing industry there are tools to achieve this, but the data is not always accurate. As time passes experience and technology are merging and we are getting ever closer to realising the true goal.
Up until now, native advertising has been used to place particular content to a particular media portal and by its look and content attract the desired audience. But now, thanks to the Native Network service introduced by the Represent System we are able to tell what our audiences really like and understand their habits. And it is a very simple process.
The way it is done is to place a text on different media portals, that suits our theme and target audience, the text fits in with the rest of the portal content. If a reader follows only one portal, it means therefore that that particular portal content and its form are meeting their needs. As a result of this; we customize our content to fit and maintain our customers trust. If the advertising is too overt we will lose that trust.
Another important detail is that we able to place content on several different media and tailor-make the content. For each portal the content i.e. titles, pictures and texts are bespoke for client, portal and audience. Sometimes it is important that our information reaches the audience quickly that’s why we utilise the most visited portals. In certain circumstances it is useful to place content on particular portals that marry well with our content, be it business, lifestyle or other specific themes. Then we can tell how particular audience follows specific content, how often, from which device, which type of information, what time of day, etc.
And in conclusion, with advances of technology, we get accurate rather than generalised data. Firstly, with one click, with the help of software we are able to place our content on any portal we choose. Then we get a clear and precise report, i.e. how many readers, if they are following the news using a mobile or PC, which are the most read portals, and which are irrelevant to us.
This is Native developing in Serbia and wider region, these are the new developments brought by the Native Network. Experience tells us that we need to meet the demands of our job with precision, and that will become obvious to our audience.
