After they showed us that waiting too long might not be the best strategy when it comes to housing loans, one of the cutest married couples of the advertising world, RBA’s Mira and Vjeko, once again show us that postponing decisions – like a trip you always dreamed of – probably isn’t the smartest decision.
Las Vegas, a limousine ride, a wedding in the chapel, champagne in the hotel room, pool cocktails … All that sounds nice if you’re in your 30’s, but when you’re an older couple in the 70s, it’s not so simple to be spontaneous or romantic.
Too often we are postponing important and big decisions, and when we make those decisions, it is often too late and we may not be able to enjoy them the way we have imagined it.
The new campaign from the McCann Zagreb says that with the Raiffeisen Bank’s non-purpose loans, and the online offer “Kliknimo na prvu” (“Click on first sight”), postponing nice things that bring satisfaction is completely unnecessary.
Both iterations of the “Don’t Delay Satisfaction” campaign were created for RBA by McCann Zagreb, the ad was produced by Švenk production, directed by Nevio Marasovic, and photographer is Damir Žižić.
McCann project team: Ines Kalinić (account manager), Daniel Vuković (Chief Creative Director), Goran Božić (Creative Director), Sandra Mrkšić (Designer), Tomislav Fabijanić (Designer), Mihaela Pavlović (Copywriter), Marina Javor (DTP manager) and Igor Poljanac (DTP manager).
