If someone was to ask you about the most beautiful and favorite memories from moving into your own apartment, what would your answer be? Would the moment when you first walked together into this beautiful space that was only yours be among them? And what about the first painting of the walls?
Earlier campaigns of the Raiffeisen Bank Croatia showed that being a client of this bank is the road towards unusual experiences of satisfied bank clients. Now, the new campaign says you shouldn’t wait with the purchase of your new home, because in addition to the more favorable conditions of RBA housing loans, it’s a simple fact that is harder to be romantic and playful in old age.
“The strange experience of satisfied customers of the bank continues! The main stars of the ad are Mira and Vjeko, who together with Švenk Production and director Nevi Marasović helped send a clear message that you shouldn’t postpone nice things that bring satisfaction and a heap of special moments. I will modestly, and without hesitation, say that I believe we succeeded in that,” said Ines Kalinić, account manager at McCann Zagreb which did the new spot.
“As satisfied clients of McCann, Švenk Production and Director Nevio Marasović, we decided not to delay our satisfaction and re-engage in creating a new RBA campaign, this time for RBA Housing Loans. Atmosphere at the set – although busy and professional – was extremely positive and full of good vibrations, so even the late-night shooting wasn’t a problem,” said Ines Koštek, Marketing Communications Specialist at Raiffeisenbank Austria. “We are very pleased with the final result, the TV spot, as well as all other materials prepared by our agency. We are sure the campaign will bring a lot of new satisfied users to the RBA.”
In addition to Account Manager Ines, McCann’s team on RBA campaign included: Daniel Vuković (Chief Creative Director), Goran Božić (Creative Director), Sandra Mrkšić (Art Director), Tomislav Fabijanić (Designer), Mihaela Pavlović (Copywriter) and Sandrino Kasić (DTP manager).
You can check the atmosphere behind the scene in the video below:
