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Elan’s foldable skis win gold at ISPO Awards

Why fit your car to your skis when your ski could fit to your mobility solution?

Ekrem DupanovićbyEkrem Dupanović
04/02/2021
in News
Reading Time: 1 min read
elan-naslovnica
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The Voyager, the world’s first ever fully functional folding all-mountain ski, has just been unveiled to the public: with it’s sleek design and aviation-inspired graphics, courtesy of Gigodesign, it was sure to turn heads on slopes around the world. But it’s technical excellence and innovation have already convinced the jury at the ISPO Awards, which honours top products of the sports industry.

“Why fit your car to your skis when your ski could fit to your mobility solution?”, said juror Marion Sebald, industrial engineer, freerider and instructor. “The Elan Voyager concludes society’s mobility evolution in terms of skis. The ski itself is a high-performance ski that is foldable through a very smart and well-manufactured folding system. The Elan Voyager is just as stable as a regular ski and can be (un-)folded within seconds. The skiing set comes with a bag that fits all your skiing gear into just one regular sized package, suitable for any transportation scenario.”

 

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The award marks 18 years of close collaboration between Gigodesign and Elan. Matevž Medja, senior partner at Gigodesign, stresses the importance of integrating design processes as one of the key prerequisites for success: “Industrial design transforms technical innovation into a functional benefits for the end user, while graphic design communicates these attributes clearly and efficiently. We’re pleased to be part of a team, where this is implemented so successfully.”

The global launch of the Voyager ski was virtual, with its presentation and demonstration by Filip Flisar, Ski Cross World Champion, available to watch online:

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
Tags: ElanFeaturedFilip FlisarGigodesignuISPO nagradaIzdvojenoMarion SebaldMetevž MedjaVoyager
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