Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Expert jury of this year’s Effie Festival in Serbia is composed of marketing experts, representatives of advertisers and market communication agencies. The jury is chaired by Srđan Bogosavljević from Ipsos Adria, and Vice President is Jelena Šarenac from Henkel. Advertisers and agencies can enter their last year’s campaigns for this prestigious award by March 17th.
For the second consecutive year in Serbia, Effie will reward advertisers and agencies who have proven themselves in achieving significant market results through their strategic approach, creative communication and their realization of ideas. These are the key criteria according to which the jury will decide this year on winners of gold, silver and bronze Effie Awards.
This year, the jury consists of 52 members who will first go through a jury training, followed by two rounds of judging on April 11 and 12, and final stage on May 11. The organizers consulted with Effie Worldwide regarding the jury’s composition, and the roof organization rated the composition positively, stressing that the participation in Effie Jury is a good way to raise awareness on the importance of the effectiveness of marketing communications.
“I am glad that this year’s works in the Effie competition will be evaluated by such a large and diverse jury. We tried to compile a list of experts in the field of communications, so that they represent the entire industry here. Therefore, we have representatives of large, global companies and agencies, but also smaller, local, specialized, etc. This year in the jury, advertisers have most representatives, which is generally the practice in the world when Effie is concerned. Participation of researchers, creative strategists, representatives of media and media agencies, educational institutions, as well as experts in the field of digital communications is also valuable to us. Our goal is that the received works are carefully reviewed and evaluated, and that we really reward the best of the best,” said Jelena Ivanovic, Executive Director of IAA Serbia.
The jury consists of experienced professionals coming from reputable companies and representing different areas in order to ensure the true representation of the market, as well as the diversity of knowledge and experience. You can check out the complete list of the jury on the website effie.rs