The new edition of Effie Awards US begins on September 9, when entries will open for work that achieved measurable results in the US market during the previous 16 months. The organizers have already confirmed four entry deadlines, running from early October until November 2, 2026.
Marketing activities carried out in the United States between June 1, 2025, and September 30, 2026, are eligible to enter the 2027 competition.
The first entry deadline is October 6, the second is October 19, and the third is October 26. The final opportunity to submit work will be November 2, 2026. Detailed entry materials, including categories, rules and fees, have not yet been published on the US program’s official website.
Ahead of the deadlines, Effie Worldwide will also organize the virtual workshop How to Craft an Effective Entry. The workshop will take place on September 22, from 2 to 3 p.m. EDT, or from 8 to 9 p.m. Central European Summer Time.
At its center will be Football is for Food, a campaign by Uber Eats and the agency Special US that won the Grand Effie at the 2026 US edition of the awards in May. Helene Dick, Head of Strategy at Special LA, will discuss the preparation of the winning case study.
The winning campaign connected food ordering with American football, based on the finding that orders through Uber Eats increased when restaurant commercials appeared alongside the platform’s ads. The campaign achieved record results in weekly orders from new users and, in addition to the top prize, won Gold in the Delivery Services and Brand Integration & Entertainment Partnerships categories. Partners on the project included PHD, O Positive, Exile and Pariah.
A total of 128 Gold, Silver and Bronze awards were presented at the 2026 ceremony. Alongside the winning Football is for Food work, campaigns for Colossal Biosciences, Neutrogena, Novartis, Pantene, Pringles and Tubi were among the Grand Effie contenders.
The results also produced the US program’s annual rankings. Kraft Heinz was named the most effective marketer, ahead of Uber and Brinker International, while Uber Eats was named the most effective brand, ahead of Chili’s and Last Prisoner Project. Among agency offices, Mischief @ No Fixed Address New York took first place, while Mischief @ No Fixed Address also led the independent agency ranking, ahead of Special Group and Alison Brod Marketing and Communications.
The US Effie is also the program from which the entire awards organization originated. It was launched in New York in 1968 to recognize the most effective advertising and, over the following decades, developed into a global system focused on marketing effectiveness. Today, Effie Worldwide covers more than 125 markets, while results from national and regional programs are included in the global Effie Index.
Entries for the 2027 edition will open on September 9, after which teams will have slightly less than a month until the first entry deadline.
