PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Do Women Need to Act More like Men to be Successful Leaders?

We do not need to “fix” women

27/04/2016
in News
2 min read
Do Women Need to Act More like Men to be Successful Leaders?

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ana Isabel Munguia, Media Change

Within the framework of the business and management world, would women be more successful if they adopted more “male” leadership traits?  By shaping the complex issue of women in leadership in this question, we are basically asking women to conform to a rigid workplace environment that excludes them at best, and diminishes them at worst.

The mindset which imagines that the lack of women in leadership positions is because they are not “male” enough has to stop. We do not need to “fix” women. We need to fix our set of rigid, inflexible organisations. After all, the glass ceiling, the unequal pay gap, the lack of opportunities, the unconscious bias, and discrimination against women in the workplace are still very real, unresolved issues.

We should be actively seeking and retaining women in leadership positions. Data show that organisations which foster the inclusion of women in leadership positions and promote equality improve their financial performance, strengthen their organisational climate, and enhance their innovation and collective intelligence, among many other benefits.

What, then, are we, both as individuals and as organisations, doing to include more women in leadership positions?

Women not only make up 50% of the population of the world, they also dominate virtually every consumer purchase category, and are still pretty much underrepresented in almost every government, company, and organisation. They still make up less of the active economic workforce in almost every type of industry.

The “act like a man to be successful” paradigm is, for lack of a better word, rubbish.  Feeding insecurity and anxiety to people that don’t fit this mould of “male driven success” won’t lead to any real progress. If that assumption were true, then all the men we know would be aggressive, competitive and rude, factors that are considered to be “male” oriented. Yet we all know men who tend to be more sensitive, nurturing and collaborative, which are somehow considered “female” leadership traits.

We should be able to recognise, nurture, and encourage a diversity of ideas and leadership styles, regardless of gender. The quest in organisations should be to seek balance in contributions, in order to attract and retain the best of talents.  In order to implement this successfully, we need to stop thinking in terms of male/female gender oriented leadership traits; research shows that even if male and female leadership styles do differ in statistically significant ways, these differences are rather small.

Countries, organisations, and people who navigate through a mix of both “male” and “female” traits have proved to be the most successful in this ever-changing complex business environment.  Companies who are able to recognise that there is a deeper merit in gender diversity, and which are truly committed to change beyond quotas, sameness-thinking, and one-size-fits-all meritocracies, will be the ones that thrive. These companies will be the ones that, regardless of size, will secure and use the best talent by embracing gender equality and welcoming the diversity of thought that comes with real progress.

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