At the end of last week, the picturesque landscapes of the island of Pag were used to shoot the new TV spot for Sberbank Croatia.
The new TV spot promotes cash loans, and main protagonist in the commercial is Dejan Lovren, Croatian football player, Liverpool footballer and finalist of the Champions League.
The new TV spot for Sberbank, which started airing on Croatian television stations two days ago, was created by the Impressum komunikacije agency, part of the Pro media group, produced by Val Production, and directed by Dalibor Matanić. The media strategy was prepared and implemented by the Pro media group.
https://www.youtube.com/watch?v=49091DDDZ_I&feature=youtu.be
The ad was filmed at several different locations on the island of Pag, from wind power plants in the Ravna area above the Pag’s salt factory, over the remote, but beautiful beach Ručica Metajna, and several shots were made at the Hotel Joel in Novalja, owned by Lovren.
Tihana Mamić, Marketing Director of Sberbank d.d. praised Lovren’s professionalism on the set: “Dejan has proven himself as a top professional even beyond the football field – without his patience, dedication, and fiery desire to do this work together, this level of quality that we achieved together with the production team would not be possible.”
