After almost 15 years of presence on the market, the Mostar office of Degordian BH will now operate under the new name Copula. The change comes as part of a broader restructuring process within Degordian, which in the previous period resulted in the formation of several specialized agencies.
The new name marks the final phase of that process, but not a discontinuity in operations. The team, clients, and operational focus remain the same, while the change primarily relates to clearer market positioning and defining the role within the group.
Copula is positioned as an integrated digital agency that brings together strategy, creative, development, and performance marketing. This model is not new in operational terms, but now gains a clearer framework through three defined areas of work: Creative Solutions, Digital Presence, and Performance & Growth. The idea is that clients receive integrated services within a single structure, which were previously developed through different phases of the agency’s growth.
The name Copula refers to the concept of connection, which is also the central idea of the new brand. In practice, this means the integration of different disciplines that are often treated separately in digital projects, from strategy and creative development to analytics and technological implementation.
At the head of the agency remains Ivona Jurilj, who has led the Mostar office since its founding in 2012 and now takes on the role of CEO of Copula. According to her, the name change primarily reflects the way the agency has already evolved, rather than a radical shift in the business model.
Degordian BH was founded as one of the earlier specialized social media agencies in the region, and over the years expanded its services to a broader spectrum of digital activities, including brand strategy development, social media management, digital advertising, and web development. The rebranding comes at a moment when the agency marks nearly 15 years since the founding of the Mostar office.
Within the broader structure of Degordian, Copula now functions as one of several specialized units. In addition to it, the group includes Builtt, Enstring, Boiler, and Ahelon.
This model suggests a continuation of the trend of separating services within larger agency systems, where specialization is combined with a shared ownership and operational framework. In this context, Copula takes on the role of an integrator, an agency that brings together multiple disciplines within one team and one client relationship.
The change comes at a time when hybrid models between full-service approaches and specialized agencies are increasingly being tested in the regional market, further raising the question of how such structures will position themselves in the long term in relation to client needs and market dynamics.
