Drugi jezik na kojem je dostupan ovaj članak: Bosnian
You’ve all probably imagined how it would be if you were doing your job in another country. If there is no language barrier, and you work in communications at Chapter 4 network of agencies for communication consulting, this option is actually realistic.
As of this year, people working in Chapter 4 agency in Serbia have the opportunity to apply their knowledge, experience and skills in other markets – for starters, in the headquarters in Vienna, Austria. Guided by the principle “good idea, precise plan and dedicated implementation”, the agency has developed this attractive internal business project. The goal is to have experienced colleagues from Belgrade to spend two months in the HQ office, working with the international clients there, in accordance with the highest business standards consistently applied in all agencies of the network.
Chapter 4 is a group of agencies in Central and Eastern Europe, based in Vienna and is the exclusive representative of one of the world’s leading PR networks – Burson-Marsteller.
Testifying the quality of service and the most modern approach to effective communications is the fact that the local agencies in recent years won national professional awards, but also the most prestigious awards and commendations in fierce international competition at European festivals.
“In addition to the European awards which the Serbian team has collected, from Serbia we have many times had the opportunity to conduct serious regional projects for clients, sometimes even those that pooled efforts on several continents. We have seen that we know how to do that, that we can do that and that we want that,” said Tamara Bekčić, director and co-founder of Chapter 4 in Serbia.
The project which involves a temporary stay of Chapter 4 experts abroad uses the potential of a successful PR network and gives the opportunity to exchange insights about the profession across Europe, about the modes, challenges and opportunities, as well as the necessary skills and the specifics of trends in European markets. At the same time, the change of environment provides additional incentive for development, a dose of motivation and has a positive effect on productivity.
“As part of an international group, we are aware of the importance of uniform, advanced standards of consulting services and the quality of work and results in our agencies in all markets, which is a kind of benefit for employees and for clients. Since its establishment, the agency in Serbia takes great care of business development of its employees and working conditions, and that’s exactly why we are among the agencies with the lowest level of employee and client turnover, which we are very proud of. A new international program of work and exchange within the group represents an opportunity for the exchange of specific experiences and universally important references, a strong for colleagues to challenge themselves in other highly competitive environments and to rejoin us with additional motivation and inspiration to push the boundaries on the local market,” said Tamara Bekčić.