On the second awards night of the Cannes Lions International Festival of Creativity, held last night, June 17, 2025, the winners were revealed across eight prestigious categories celebrating the best in entertainment and artistic craft. Countries such as South Korea, Brazil, Puerto Rico, Australia, and the United States took home the coveted Grand Prix awards, while several agencies were recognized for redefining how brands connect with today’s consumers through innovation and creativity.
Entertainment Lions: Hyundai’s Magical Realism Through Car Cameras
From a total of 735 entries, the Grand Prix was awarded to ‘Night Fishing’ for Hyundai Motor Company, created by agency INNOCEAN Seoul.
This unusual, almost surreal action sci-fi story – shot entirely using the onboard cameras of Hyundai IONIQ electric vehicles – successfully delivered both artistic value and a demonstration of the brand’s next-generation technology.
This marks South Korea’s first-ever Grand Prix in this category. Jury President David Rolfe (WPP/Hogarth) praised the campaign as ‘deeply human and captivating – a brilliant example of high-level branded storytelling.’
Entertainment Lions for Gaming: Neymar as Digital Host
Agency GUT São Paulo won the Grand Prix for its campaign ‘Call of Discounts’ for Mercado Livre, Latin America’s largest e-commerce platform.
In collaboration with football star Neymar Jr., the campaign transformed the popular game Call of Duty into a real-time sales platform offering actual discounts – blending gaming, e-commerce, and pop culture in a groundbreaking way. This marked Brazil’s first Grand Prix win in the Gaming category.
Entertainment Lions for Music: Bad Bunny and Puerto Rican Cultural Pride
The ‘Tracking Bad Bunny’ campaign, by DDB Latina for Rimas Music, took the Grand Prix in the music category.
Puerto Rican artist Bad Bunny turned the release of his album into a cultural moment that elevated national identity and set a new standard for how music is launched.
Jury President Seiya Matsumiya called the campaign ‘creatively bold, culturally impactful, and a dignified response to discrimination.’
Entertainment Lions for Sport: Haaland in Clash of Clans
Mobile game Clash of Clans and agency DAVID New York were awarded the Grand Prix for ‘Haaland Payback Time’, in which footballer Erling Haaland became the game’s first-ever playable character.
Fans were invited to either protect or destroy a virtual village Haaland had ‘built’ over the last decade – resulting in millions of downloads and unmatched fan engagement.
Craft Categories: Design, Film, and Digital Storytelling
Design & Digital Craft Lions: Emotionally Charged Captions
The campaign ‘Caption with Intention’ by FCB Chicago for The Academy of Motion Picture Arts and Sciences scored a rare double win, taking the Grand Prix in both Design and Digital Craft categories.
By reimagining traditional subtitles through animation, typography, and color, the project transformed captions into a dynamic part of the film experience.
Developed in collaboration with the Deaf and Hard of Hearing community, the design system has now been adopted into the official Oscars submission guidelines. The jury described it as ‘a small innovation with massive human impact.’
Film Craft Lions: Puppetry and Poetic Storytelling from Australia
The ‘Better on a Better Network’ campaign for Telstra, by Bear Meets Eagle On Fire, showcased outstanding film craftsmanship.
Through 26 hand-animated spots featuring bespoke puppets, the campaign brought to life voices from remote Australian regions.
‘This work reminded us why we fell in love with the industry – tactile, heartfelt, and soulful,’ said Jury President Ali Ali.
Industry Craft Lions: A Visual Fight Against Racism in Healthcare
The book project ‘Nigrum Corpus’, developed by Brazilian agency Artplan for IDOMED, combined illustration, 3D design, and AI to present a more inclusive perspective in medical education.
Addressing the historical underrepresentation of Black individuals in medical literature, the book challenges the current educational paradigm.
This Grand Prix win illustrates that design can be both socially impactful and aesthetically exceptional.
These awards once again confirm Cannes Lions as the global stage where future standards are shaped – not just in terms of visual excellence, but also in the values campaigns uphold: inclusivity, cultural identity, innovation, and authentic human connection.
