Slavonija Slad in collaboration with Bruketa&Žinić&Grey has launched a new brand for craft brewers – Badass Barley Malt. They are the only malt manufacturer in Croatia and are owned by the Belgian Boortmalt. Supported by a century long Belgian craft experience, Slavonija Slad manufactures premium quality malt as a regional market leader aiming to grow on foreign markets.
The agency’s assignment was to establish the brand strategy followed by the naming, visual identity, packaging, web shop and the brand launch event.
This brand turns to small craft manufacturers, explorers of perfect textures and flavors. The enjoy, love and believe in their beer as their personal heritage. Although made of strong individuals, this community believes in collaboration and shares the passion for brewing. They are entrepreneurial and tied to their home land.
This was the basis for the main brand characteristic, a local story with an attitude. Living of the land for centuries, fighting weather and systemic opportunities and inconveniences, the people of Slavonia have developed a unique mentality, hospitable and generous, sturdy and resilient. The people of Slavonia have a tough character. So does the Badass Barley Malt.
