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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

BMW Chooses Anomaly London as Lead Global Agency for Mini Brand

Selection follows a pitch involving seven agencies

21/09/2021
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: Adweek

Anomaly London has come out on top in the race to win BMW’s Mini brand.

The agency has been named Mini’s “lead international communications agency” and will handle all things digital and creative. Seven international agencies pitched the business, making it “the most ambitious pitch ever” in the history of the brand, according to Mini. A source close to the pitch said R/GA, Ogilvy and AnalogFolk are believed to have participated, but it’s not clear which other agencies were involved.

Moving forward, Anomaly London will begin working on parts of the business that were previously handled by different agencies. In a statement, Mini’s head of global brand management Sebastian Beuchel thanked “longtime partners Jung von Matt and KKLD for the successful and good cooperation.” Jung von Matt and KKLD are both headquartered in Germany, as is BMW.

“Alongside its creative claim and international approach, the decisive factor in appointing this new lead agency was its strong digital focus,” Beuchel said in a statement.

An Anomaly spokesperson said the global pitch took place virtually because of the coronavirus lockdown.

Droga5 London won the Mini Electric account in 2018, while The Brooklyn Brothers, which has offices in New York and London, won the brand’s U.K. business in 2016. Droga5 stopped working with the brand last summer after its “rolling project” with Mini Electric ended, a source familiar with the matter said. A spokesperson for The Brooklyn Brothers said it will continue to serve as lead integrated agency for Mini in the U.K.

In the U.S., Pereira & O’Dell and 360i were named Mini’s agency partners in 2017, with the former taking on creative work for the brand and the latter focusing on digital and social efforts. A spokesperson for 360i said it now works with the brand on a project basis, as Critical Mass has since joined the brand’s agency roster in the U.S. to pick up some of its digital work.

According to Kantar, which doesn’t track spending on social channels, Mini spent $12.6 million on media last year in the U.S.

Anomaly London and Mini will begin working together in June. Next year, Mini plans to debut an integrated brand and product campaign. The brand said Anomaly London’s responsibilities will include “development of creative ideas, implementation of digital communication and the development of an ‘always-on’ editorial approach.”

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