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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Biggest YouTube star is coming to Zagreb: He earns millions, but uses fame and fortune to help others!

YouTube star KSI is coming to the largest YouTube spectacle in the region, the 'Total JoomBoos' on 21 October in Arena Zagreb

25/09/2018
in News
3 min read
Biggest YouTube star is coming to Zagreb: He earns millions, but uses fame and fortune to help others!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Once, not necessarily so long ago, when we used to talk about the stars, we would usually mention a successful actor, singer, director, model. Today, some new generations know some quite different stars – youtubers that create content on YouTube and attract the masses to regularly follow and adore them. One of them is certainly the 25-year-old KSI, the most popular British youtuber, and one of the world’s most popular youtubers, who will be coming to Zagreb on October 21.

His real name is Olajide William Olatunji, who comes from London where he grew up with his parents and brother Dejij who is also a youtuber. He started making YouTube videos in 2008. A year later, he opened a channel which today has almost 20 million followers.

In the beginning he recorded how to play various games, which made him famous, and then he switched to music in 2011. The first song he recorded was ‘Heskey Time‘, dedicated to football player Emile Heskey and all his misses. After that, he released several more songs, but what made him one of the top stars are amateur boxing matches, in which he literally fights other youtubers whom he challenges. Some even went so far and said he was a better box promoter than some professional boxers.

YouTube success brought him not only fame, but also huge profits, but his parents, who fully support him today, were not quite happy with his career choice at the beginning. KSI once said he did not want to go to school because he was already making thousands on YouTube as a high schooler, and thought he doesn’t need school. His parents were, of course, furious when they heard that he had decided to drop out of school. “They told me that this was the most stupid thing I could have done, and that I’m going to destroy my life. Today they’ve completely changed. They even record with me and my brother and fully understand what I’m doing,” he told Telegraph.

Although he loves expensive cars, good sneakers and extravagant houses, he doesn’t spend money only on himself. He is aware that wealth is transient, which is why he is always trying to invest money in what is worth. In 2016, for example, he gave money to a community-based youth fund, and often donates money to cancer-fighting associations. He also paid off the house his parents currently live in, and they are immensely grateful for this, and because they, after all, let him follow his dreams. He is the perfect proof that fame doesn’t necessarily have to corrupt people, but that something noble and smart can come out of it as well.

And the best part is that KSI is coming to Zagreb this year, to the biggest regional YouTube spectacle, Total JoomBoos, that will be held on October 21 at Arena Zagreb. There he will join the local and regional youtubers whom JoomBoos has also invited to participate in this huge show. He will answer some interesting questions, tell his story about what encouraged him to start doing YouTube, and what he thinks about Zagreb. Everyone who wants to get to know this world’s biggest YouTube star can purchase their tickets for Total JoomBoos through Entrio and at their sales places for a price of HRK 99. More information about the event is available on the page Totalni.JoomBoos.hr

Tags: JoomBoosKSIYoutube
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